Digital Marketing Manager

2 days ago


Singapore OOm Singapore Full time

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We are seeking a
strategic, data-driven, and highly experienced Digital Marketing Manager
to lead our agency's digital marketing efforts. The ideal candidate will drive integrated
customer acquisition, branding, and lead generation
initiatives, collaborating closely with internal teams to execute high-impact digital marketing campaigns.
This role requires
expertise in SEO, Google Ads, performance marketing, and social media advertising , as well as a
strong grasp of marketing analytics, reporting, and leadership . The candidate will oversee the Marketing Assistant while working closely with specialists to ensure effective execution of multi-channel marketing strategies.
Key Responsibilities
1. SEO & Performance Marketing
Develop and execute
comprehensive SEO strategies
to improve organic search visibility, including keyword research, on-page optimization, and backlink analysis.
Monitor
SEO performance
using tools like Google Analytics, Google Search Console, and SEMrush.
Strategize and optimize
Google Ads campaigns , including audience targeting, ad copywriting, bidding strategies, and A/B testing to maximize performance.
Lead
Facebook Ads and social media advertising efforts , ensuring
effective audience targeting, creative optimization, and campaign budget management .
2. Marketing Strategy & Brand Positioning
Own and drive
lead generation strategies
that align with the agency's business goals.
Ensure
consistent brand positioning and messaging
across all marketing channels.
Develop and implement
multi-channel marketing strategies , including content marketing, paid advertising, and social media.
Stay up to date with
emerging digital trends and tools , ensuring the agency remains at the forefront of industry innovation.
3. Analytics & Reporting
Track, analyze, and report on the
performance of digital campaigns , leveraging data insights to refine marketing strategies.
Define and monitor
key performance indicators (KPIs)
to measure effectiveness and ROI.
Ensure marketing reports are
clear, accurate, and actionable
for stakeholders.
Oversee the Marketing Assistant while working closely with SEO specialists, performance marketers, and social media strategists to ensure effective campaign execution.
Ensure
effective delegation and support , maintaining high execution standards while guiding the Marketing Assistant in their role.
Collaborate with cross-functional teams, including
sales, design, and content
teams, to execute marketing campaigns effectively.
Lead
operational and administrative marketing tasks , ensuring smooth execution of projects.
Work closely with the
sales team
to develop impactful marketing materials, such as presentations, brochures, and case studies.
Align marketing initiatives with
sales goals
to enhance lead conversion and business growth.
Qualifications & Requirements
Bachelor's degree
in Marketing, Digital Marketing, Communications, or a related field.
Minimum 3 years of experience
as a Digital Marketing Manager or similar role in an
agency setting .
Proven expertise in
SEO, Google Ads, Facebook Ads, and performance marketing .
Strong knowledge of
Google Analytics, Google Keyword Planner, SEMrush, Facebook Ads Manager , and other digital tools.
Excellent
data analysis and reporting skills
with the ability to derive actionable insights.
Experience in
strategic planning
for customer acquisition and branding initiatives.
Ability to
lead teams, delegate tasks effectively, and oversee marketing execution .
Strong
collaboration and interpersonal skills , working across different departments.
Basic understanding of
design tools (Illustrator/Photoshop)
is a plus.
Meticulous and detail-oriented , ensuring accuracy in marketing content and reporting.
Adaptable to a
fast-paced agency environment , capable of managing multiple projects simultaneously.
Why Join Us?
Be part of a dynamic, growing
digital marketing agency
with a strong industry reputation.
Lead impactful marketing strategies that drive real business results.
Work in a
collaborative environment
that values creativity, innovation, and data-driven decision-making.
Competitive salary with opportunities for career advancement.
If you're a
strategic, results-driven digital marketer
with a passion for
SEO, performance marketing, and brand building , we want to hear from you Apply now to join our team and play a key role in driving our agency's digital growth.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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