
Digital Tag Management Specialist
1 week ago
We are looking for a
**First Page Digital** is a leader in the realm of digital marketing (SEO, performance media, social media, content marketing and more), not just in Singapore but across the region. We’ve won numerous awards because we love what we do while being awesome at it.
**Responsibilities**:
**Tagging and data management**:
- Collaborate with the relevant team to engineer and manage a digital data layer across all digital assets that follows best practices
- Develop custom solutions using JavaScript with within Google Tag Manager for tracking user behaviour with Google Analytics by manipulating data from JavaScript objects, HTML markup, URLs, and Cookies
- Test and validate the implementation of Google Tag Manager tagging changes throughout the campaign lifecycle
- Set up Google Analytics view settings and custom reports & conversions/goals on Google Analytics, Google Tag Manager, and Facebook Ads
- Set up and troubleshoot ecommerce tracking on websites from a variety of CMS (e.g. Wordpress, Shopify, Magento, AEM, Opencart, Shopcada) and frameworks (e.g. JS, PHP)
- Excellent self-motivation
- Commercial awareness
- Ability to work under pressure and meet deadlines
- Great teamworking skills with superb communication skills to facilitate cross-department collaboration
- Project Management - governing timelines that are your own and that of the team and client’s
**Script Development & Ads Campaign Support**:
- Develop custom scripts to support Google Ads campaigns and Facebook Ads campaigns
- Collaborate with PPC team to support dynamic delivery of ads and dynamic bid adjustments
- Perform conversion attribution and attribution troubleshooting for Ad campaigns
**Key Skills and Experience Requirements**:
- 2 years experience in digital, ecommerce, web/app development, digital marketing, analytics or related field
- 2 years experience working with Google Tag Manager and Google Analytics
- A proficient JavaScript developer, specifically as it relates to digital analytics implementations
- Experience working with jQuery, Regular Expressions, and CSS selectors
- Experience working with analytics implementations for Single Page Applications
- Must be very organized and able to balance working on multiple projects and small enhancements
- Experience with Adobe Analytics and Adobe Launch is a bonus
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