Digital Tagging

1 week ago

Singapore SAMSUNG SDS ASIA PACIFIC PTE. LTD. Full time

**Responsibilities**:
**Main tasks**:

- **Manage **Samsung websites’ 3rd party ad pixels.
- **Design & produce **user-centric & performance measurement **reports & dashboards.**:

- **Identify opportunities **to develop forecasts, statistical models, segmentation schemes, and data-driven analyses to drive marketing efforts on customer acquisition and conversion using a range of MarTech Tools.

**1. Web Tagging Operations (70%)**:

- Be responsible for APAC Samsung Websites’ overall **Tag Management **.
- **Tag creations **for 3rd party ad pixels to ensure accurate data collection.
- Implement and manage tracking tags for websites to ensure accurate data collection.
- Collaborate with various stakeholders to integrate and troubleshoot tagging solutions.
- **Conduct regular audits and renewal **to guarantee data accuracy.

**2. Ad-Hoc Analytics Reporting (30%)**:

- **Manage and track **campaign performance to identify trends, opportunities, and areas for improvement.
- **Derive actionable insights & outcomes **to develop marketing activities plans.
- **Run **daily data/weekly processes and produce **daily **, **weekly and monthly metrics reporting **when required.
- Work with internal teams to develop and oversee **marketing automation strategies.
**Requirements**:

- Degree in Marketing, Business, Analytics, or equivalent experience.
- Familiarity with digital marketing and advertising platforms, including ad tracking and attribution.
- Proficiency in data analysis and visualization tools (e.g., **Google Data Studio, Power BI, Excel **).
- Strong problem-solving skills and attention to detail.
- Excellent communication and collaboration skills.
- Ability to adapt to a fast-paced and evolving digital landscape.
- Basic understanding of **HTML, CSS and JavaScript **for web tagging.
- Basic understanding of **SQL **and **Python **for data analysis
- Working location**:Mapletree Business City, Pasir Panjang **:

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