Digital Account Director

2 weeks ago

Singapore Good Job Creations Pte Ltd Full time

Manage holistic strategic digital direction for brand and product launches
- Execute campaigns from strategy to media planning to achieve business growth
- Always pushing for new ways of thinking
- Lead in new business pitches from brief to ideation
- visit analysis (through Adobe analytics / Google analytics)
- Lead the content marketing with dotcom visitor’s landing page personalization recommendation based on visitor’s different profile which is captured through Web analytics (Adobe Analytics/ Google Analytics)
- Digital media overall conversion analysis based on multiple attribution profile to identify higher conversion propensity audience and find out the opportunity to optimize the marketing action in acquiring the traffic through digital channel (GG/FB/CRM/SEO)
- In-depth analysis to analyze the pattern of targeting (audience & placement) and type of creative message to create better conversion through the funnel in addition to site optimization for SEO
- Build the dotcom visitor’s re-targeting strategy based on visit pattern through digital media tag (Google UTM Tag & Facebook Pixel) to grow digital media efficiency
- Build up consumer journey and campaign planning to engage with consumer journey along the different touch point of channel (CRM/GG/FG/Dotcom)
- Any other ad-hoc duties as assigned
- **Requirements**
- At least 6-8 years of digital experience in the advertising industry
- Hands on experience of Digital media (Google Search & Display, Facebook AD) from campaign planning / execution / performance analytics
- Web analytics experience (Adobe analytics or Google analytics) to utilize as target customer profiling
- Adobe marketing platform (Adobe Experience Manager, Adobe Dynamic Tag Manager, Adobe Target, Adobe Experience Manager, etc.) knowledge and experience
- Possess leadership qualities and is able to lead a team
- Self-motivated, and a team player
- Vocal and confident disposition
- Strategic thinking process - how to utilize the data points to build up consumer journey hypothesis
- Data story telling - how to deliver the message with logical story telling by utilizing the data points
- Excellent presentation skills - Build up the idea as good looking presentation format (Power Point)
- Timeline & Resource management - Mange the resource to deliver the output along to the timeline
- Client communication & expectation management
- Deal with client expectation with proper communication level

Lim Shen Chee (Reg No. R1660557)
EA License No. 07C5771

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