Digital Marketing Manager

3 days ago


Singapore EL DEVELOPMENT (VENTURES) PTE. LTD. Full time

**Key Responsibilities**

**Primary Responsibilities**
- Drives digital marketing plans for the hotel & 3 F&B outlets
- Assists to strategize and execute the hotel’s digital marketing communication plan and campaigns on a timely manner.
- Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Supports corporate (Accor) and brand on digital marketing initiatives.
- Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.
- Management of hotel’s websites & microsites and all customer touch points.
- Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
- Ensures SEO and SEM synergies across all websites.
- Drive e-commerce through data analytics and marketing strategies.
- Works hand in hand with Revenue Management & marketing team on management of OTAs communications.
- Oversees collaborations and maximises marketing opportunities in the premium/lifestyle segment, ensuring accurate and timely communications onto platforms.
- Drives social media awareness
- Manages, supervises and/or create content for hotel’s social media platforms and drive engagement.
- Management of social media agencies to ensure optimisation of content engagement.
- Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.
- Manages hotel’s online Reputation
- Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

**Other Responsibilities**
- Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
- Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
- Performs any other duties and responsibilities that may be assigned.

**What We’re Looking For**
- Bachelor’s degree in Management, Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in the hospitality or lifestyle industry.
- Excellent English, both verbal and written
- Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console and META Business, etc,.
- Strong understanding of current digital marketing concepts, strategy and best practices
- Strong project management skills with the ability to handle multiple priorities.
- Excellent copywriting, storytelling, and visual communication skills
- Experience working with marketing partnerships and brand collaborations is a plus
- Based on the needs of the job, he/she may require to work beyond normal working hours, PH and weekends.



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