Digital Marketing Manager[ Digital
4 days ago
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies
for brands and regions focusing on brand awareness, traffic, engagement, leads, and
customer retention.
- Oversee digital marketing activities, including content marketing, social media
marketing, SEO, digital advertising, KOL/KOC marketing, keyword research, customer
- Develop performance goals that identify realistic benchmarks, emerging trends,
technologies, revenue drivers and opportunities.
- Ensure the team stays updated on and evaluates digital trends, platforms,
technologies and marketing best practices; propose adoption where appropriate.
- Plan and manage engaging content for various channels, including website, blog,
- Design brand identity and messaging architecture and ensure cross-channel and
- region consistency.
- Design and manage online advertising campaigns (Google, Naver, social media etc)
to increase online visibility, drive qualified traffic and increase leads.
- Develop media planning (including online media and influencer outreach) and
maintain relationships.
- Plan and manage budgets across all channels and platforms to maximise ROI and
achieve performance targets.
- Utilise analytics tools to measure and report actionable analytics for marketing
channels, including website traffic, followers, engagement rates, conversion rates,
lead and customer acquisition cost etc.
- Provide regular reports and insights to management, make data-driven
recommendations for optimisation.
- Collaborate with cross-functional and regional teams to ensure seamless execution
of digital marketing initiatives.
- Ensure team’s involvement and support in relevant marketing events and activities
when required.
**Requirements**:
- Bachelor’s degree in digital marketing, marketing, communication or related fields.
- At least 3 to 5 years of hands-on experience in digital marketing, with a focus on
strategy development.
- Strong understanding of SEO & SEM best practices and proven experience with
online advertising platforms (e.g. Google Ads, Facebook Ads etc)
- Proficiency in utilising various digital marketing tools and platforms, including
analytics tools, social media management tools, and CRM software.
- Strong leadership qualities.
- Resourceful and independent with mínimal supervision.
- Analytical mindset with the ability to interpret and act on marketing data effectively.
- Creative thinker, capable of generating innovative marketing ideas.
**Job Types**: Full-time, Permanent
**Salary**: $5,500.00 - $6,500.00 per month
**Benefits**:
- Flexible schedule
Schedule:
- Monday to Friday
Work Location: In person
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