APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor

APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor

APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor

Direct message the job poster from Salient Group

Executive Search & Advisory | Building GTM & Tech Teams Across APJC

Client Profile:

Salient Group is partnering with a well-known global Endpoint Security vendor with over 3 decades in protecting their clients businesses. They’re looking to bring on an APAC Go-To-Market Marketing Specialist (Singapore-based) as part of their team expansion to scale their APAC business.

Responsibilities:

• Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
• Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce and manage compelling campaign contents and lead generation magnets.
• Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
• Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
• Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
• Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
• Translate complex product features into clear customer benefits and pain point solutions.
• Create and localize product marketing content – blogs, technical briefs, white papers, sales decks and battle cards etc
• Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
• Represent company at events, trade shows, and PR initiatives to promote solutions and gather market insights.

Qualifications:

• At least 5 years of B2B Digital Marketing Experience with focus on a combination of Demand Gen & Product Marketing
• Strong understanding of digital marketing channels and strategies.
• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
• Experience with A/B testing and optimizing campaigns based on data-driven insights.
• Bachelor's Degree in relevant fields
• Ability to travel as required.

If this sounds worth a chat, do apply and let's connect

Gordon Quek

Senior Recruitment Consultant | Salient Group

EA License No. 24S2636

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Computer and Network Security

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