Regional eStore SMB Channel Assistant Manager

5 days ago


Singapore ADECCO PERSONNEL PTE LTD Full time

Summary
To formulate and spearhead regional Direct-to-Consumer (D2C) eStore channel strategy and revenue growth within the SEA & Oceania (SEAO) region. This includes engaging with regional stakeholders and subsidiaries in the countries, tracking and driving eStore SMB sales inclusive of baseline monthly revenue, campaigns, to ensure success. The role also requires close and regular interface with local teams to grow the business.
Responsibilities
Lead D2C eStore the SMB channel to grow sales via strategic initiatives; map and identify global/regional partners, assist SEAO subsidiaries in building relationships
Develop GTM plans, strategies, and tactics for key verticals and segments in the region
Evaluate partners' growth potential and categorize according to engagement/development plan
Drive partner user sign-ups and engagement using effective marketing/sales strategies/campaigns
Create targeted campaigns, collaborate with teams/stakeholders to generate leads
Collaborate with internal stakeholders and subsidiaries across SEAO to secure support, and commitment to plans, targets, and initiatives
Demonstrate understanding of e-commerce landscape/business management/product/online channel strategy to develop strategic plans, including key initiatives/operating plans with clear goals/execution plans/metrics, driving business growth
Structure and lead projects/initiatives, including e-store backend operations/end-to-end process definition/optimization, identifying/new value-added services supporting execution/incubation
Conduct regular checks on eStore platforms ensuring optimal shopper journeys/brand compliance making relevant recommendations to local subsidiaries
Deliver interim/final reports on partner performance including web analysis/KPI evaluations
Support planning and implementation of regional campaigns for eStore.
Qualifications
Degree holder with at least 5 years of relevant working experience in e-commerce/sales within the online space. Preferably experienced in B2B with expertise in partnership programs
Knowledge of e-commerce/digital marketing, with experience managing SMEs is advantageous
Excellent communication skills to manage relationships with subsidiaries, drive consensus, execute across teams/functional counterparts
Comfortable working in a fast-paced/matrixed organizational structure
Ability to thrive in collaborative environments under pressure, and multiple priorities
Time-management abilities prioritizing tasks effectively adhering to due dates
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