Regional Performance Marketing Assistant Manager

2 weeks ago

Singapore SAMSUNG ASIA PTE. LTD. Full time

**Position Summary**

We are seeking a seasoned **Senior Affiliate Marketing professional**to manage our affiliate and partnership strategy. This role combines hands-on affiliate program ownership with strategic oversight of paid media support and external agency management. You'll drive new customer acquisition through performance-based partnerships while ensuring alignment and accountability across all agency partners.

This is a high-impact role for someone who thrives in a data-driven, cross-functional environment and can juggle both relationship building and performance optimization at scale.

**Roles & Responsibilities**

Lead day-to-day operations of Performance Marketing management by working closely with key stakeholders in local markets, agency partners and RHQ/HQ team. Ensure proper & smooth functioning of the operations with proper project management, supervision and cross-team collaboration. Ensure Awareness of eStore Sell-Out experience via D2C Marketing campaigns

**Affiliate Marketing Ownership (Primary Focus - 60%)**
- Develop, lead, and optimize the affiliate marketing strategy to drive acquisition and revenue.
- Manage affiliate networks and platforms
- Recruit and onboard high-performing affiliates, publishers, and create regional partnerships.
- Negotiate contracts, commission structures, and exclusive partnerships with top-tier partners.
- Analyze affiliate performance data and implement ongoing optimizations to maximize ROI.
- Ensure compliance, proper tracking, and alignment with brand standards across all partners.
- Ensure messaging of D2C sellout experience programs in Affiliate channels to drive Sales.

**Paid Media Collaboration (20%)**
- Manage Marketing initiatives to drive Awareness of eStore Sellout experience programs
- Support internal and agency-led paid media campaigns (Google Ads, Meta, TikTok, etc.).
- Analyze performance data to help identify synergies and optimizations across affiliate and paid channels.
- Provide creative and strategic input for cross-channel campaign planning and execution.
- Assist in bridging attribution insights across affiliate and paid to ensure proper crediting and optimization.

**Agency Management (20%)**
- Serve as the primary point of contact for external affiliate and media agencies.
- Set clear performance expectations, goals, and KPIs for agency partners.
- Oversee campaign execution, timeline management, and reporting deliverables from agencies.
- Evaluate agency performance on a regular basis and recommend improvements or changes as needed.
- Ensure strategic alignment between internal teams and agency deliverables.

**Skills & Qualifications**
- 6+ years of affiliate marketing experience, preferably in eCommerce or DTC.
- Proven success in scaling affiliate programs and managing complex partnerships.
- Experience managing or collaborating with media and affiliate agencies.
- Familiarity with major affiliate platforms
- Solid understanding of paid media channels, budgets, and campaign reporting.
- Strong data analysis and excel skills; experience with GA or Adobe Analytics is a plus.
- Excellent communication, negotiation, and cross-functional leadership skills.

**Preferred Qualifications**
- Previous agency or vendor management experience with performance-based contracts.
- Background in DTC, subscription eCommerce, or omnichannel retail.
- Experience with influencer or ambassador programs is a plus.

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