Performance Marketing Executive

2 days ago

Singapore BARCODE MARKETING PTE. LTD. Full time

**Responsibilities**
- Assist in developing and executing marketing strategies
- Work closely with content team to create engaging and relevant content
- Analyse data collected to determine the effectiveness of campaigns and to fine tune future marketing efforts
- To be up-to-date on industry trends, competitive landscape, and potential

growth
- Manage and monitor channel performance like Pay Per Click (PPC) and outreach for social media
- Focuses on website organic traffic, Search Engine Optimization (SEO), Search Engine Marketing (SEM) etc.
- Manage ad tools such as Google Tag Manager, Google Keyword Planner Google Analytics, Facebook Pixels, Facebook/TikTok Ads Manager.

**Requirements**:

- Knowledge of Meta, Google, social ads is a must
- Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing.
- In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
- Excellent analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI.
- Skilled in Google Analytics and deriving insights for campaign optimization
- Independent and able to perform well in a dateline driven, rapid and fast-moving environment

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