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Apac Smb Regional Marketing Manager
3 weeks ago
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
Team Introduction
SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform. We are creative entrepreneurs at heart. We dig in and bring innovative marketing solutions to life in service of SMBs, and the business as a whole, across campaigns, creative content, strategic programming, and more.
**Responsibilities**:
1.Work with Sales, Product and Marketing leadership to identify common SMB marketing needs for the region through campaigns and content;
2.Design and oversee the execution of bespoke campaign solutions working in close partnership with PSO, Ecosystem and Sales teams;
3.Collaborate with Global SMB marketing counterparts to pilot new campaign approaches and channel strategies;
4.Evaluate campaign performance and provide reporting on optimization opportunities and learnings that can be scaled across all regions;
5.Evaluate and report on trends, opportunities and learnings for the Global Business Marketing SMB team;
6.Own communication of content strategies and timelines to XFN partners and stakeholders;
7.Own the development of messaging, narratives and collaterals to engage SMBs in APAC;
8.Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.
**Qualifications**:
1.5-8 years of experience in a strategy or creative strategy role;
1.5-8 years of experience in a strategy or creative strategy role;
2.A deep understanding of the Small & Medium Businesses industry is needed;
3.Experience within B2B marketing, top tier creative agency, brand creative group or a strategy role within a technology company;
4.Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming trends;
5.Expert written and verbal communicator, with the ability to articulate abstract creative concepts;
6.Ability to identify opportunities, develop project scope and independently lead ideation and execution;
7.Understanding of platforms and social media best practices - especially on TikTok;
8.Experience designing and executing content strategies and analyzing content strategy performance;
9.Have a strong business understanding of SEA and APAC markets;
10.Excellent communication skills and fluency in certain languages;
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
