CRM Executive

Overview
As a CRM Executive, you will drive the planning and execution of Member lifecycle campaigns for Watsons Singapore, bringing the loyalty programme to greater heights.
What Awaits You
Assist to develop, execute and optimise all membership related campaigns/automations to build and maintain strong members' loyalty and achieve CRM KPIs (e.g. member acquisition, retention, repeat purchases, reactivation etc).
Strategically curate and deliver impactful, channel-appropriate content to engage and resonate with target audiences.
Responsible for effective campaign segmentation to support end-to-end campaign execution, from requirement gatherings, extractions, executions, communications and report tracking of campaign performance.
Track, measure, and report on performance of members' communications, design and conduct A/B tests for optimisation and improvement (e.g. EDM subject lines, SMS sales copy, send timing and frequency). Perform timely insights and analytical support to assess the effectiveness of the various CRM channels.
Work closely with AS Watson stakeholders to develop mastery of CRM platforms, to constantly innovate and push the boundaries of our customer communications (dynamic and personalised content on email, sms etc).
Work closely with relevant departments to resolve feedbacks & complaints related to membership programme.
Any ad-hoc duties assigned.
We Are Excited About You If You Have
Diploma / Degree in Business / Marketing
At least 2 – 4 years of relevant experiences from related industries such as FMCG/Luxury brands with similar number of years in data-mining or analysis of customer behaviour activities
Having some experience in launching CRM campaigns using EDM, SMS would be favorably considered.
Analytical, numerate and proficient in Excel. Proficiency in Excel Pivot Table, Vlookup etc is essential
Have keen interest in loyalty programmes
Working experience in email marketing tools, Adobe Campaign, HTML will be considered an advantage
Data-driven, analytical individual with the ability to gather valuable insights from understanding data
Diligent in campaign execution and able to think critically
A strong team player, with excellent interpersonal skills to operate in a team environment and cross functionally
Attentive to details and results-oriented
Ability to multitask, meet deadlines and excel under pressure in a fast-paced environment
Adaptable, nimble, proactive in conducting analysis and translating findings into commercial actions and success
Willingness to learn and grow independently
Fluent in English with proficiency of other language(s) will be an advantage
Digitally savvy and being customer-centric
Why Should You Join Watsons?
Watsons is Singapore's leading beauty and health retailer with more than 100 stores located islandwide. We inspire and enable every one of our customers to Look Good, Do Good, Feel Great every day.
We are building a culture that you will be proud to be part of. We foster an open culture of communication and innovation, readying the company to be agile for changes in the new retail age.
Why You Will Love Working Here
Fun and collaborative culture in a fast-paced environment with passionate and committed team members make up the Watsons Family
Flexible workspace with activity-based working concept that stimulates creativity, collaboration, and communication in a vibrant environment
Equip our people with the right skills so that they can thrive and stay Fit for the Future.
Good career growth opportunities and ongoing learning and development
A competitive compensation package including a wide range of benefits and employee perks
Privilege staff discount and Watsons membership points and vouchers
Are you ready to make an impact with us?
Come join us for a great experience that will prepare you for even bigger challenges
Seniority level
Executive
Employment type
Full-time
Job function
Analyst and Marketing
Industries
Retail and Retail Health and Personal Care Products
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