Digital marketing and abm manager

2 months ago

Singapore Janio Asia Full time

The Digital Marketing and ABM Manager will be pivotal in driving our marketing initiatives, with a special focus on identifying and targeting specific high-value brands in the B2 B e Commerce industry. This role entails developing and implementing tailored marketing strategies to engage and convert these targeted brand accounts. THE RESPONSIBILITIES Develop and implement ABM strategies that specifically target high-value brands within the B2 B e Commerce sector, identifying key decision-makers and influencers within these organizations. Design and manage a content strategy that includes a variety of formats such as informative blogs, in-depth whitepapers, engaging infographics, and compelling case studies, tailored to attract and engage prospects at different stages of the funnel. Utilize email marketing, social media, SEO, and SEM to disseminate content effectively and maintain continuous engagement with prospects. Oversee the lead nurturing process, ensuring that digital content is strategically deployed to move leads from awareness to consideration and decision stages. Collaborate with sales teams to align digital marketing content with the specific needs and interests of targeted accounts, enhancing the effectiveness of ABM efforts. Analyze the performance of content across various channels, refining strategies to improve engagement and conversion rates. Monitor and evaluate the effectiveness of targeted marketing initiatives, using analytics and KPIs to assess performance and refine strategies. Stay updated with the latest trends in content marketing and digital strategies to ensure our approach remains cutting-edge and resonates with B2 B e Commerce clients. Regularly report on the effectiveness of content in nurturing leads, using metrics such as engagement rates, lead progression rates, and conversion statistics. THE REQUIREMENTS 4-6 years of experience in digital marketing and ABM, with a strong focus on lead nurturing and content strategy in the B2 B e Commerce space. Bachelor’s degree in Marketing, Business, or related field. Proven track record in developing and executing content that effectively engages and progresses leads within the sales funnel. Strong understanding of brand dynamics within the B2 B e Commerce sector and how to effectively engage them through digital marketing and ABM. Familiarity with various content formats and digital marketing channels, and how they can be leveraged for effective lead nurturing. Proficient in marketing and sales software like Hubspot, Salesforce, and digital analytics tools. Strong analytical skills to measure content effectiveness and lead nurturing success. PERFORMANCE METRICS Success will be measured by the effectiveness of targeting and engaging brand accounts, evaluated through brand-specific campaign performance metrics, lead conversion rates, and overall impact on sales. COMPANY CULTURE AND FIT Looking for a dynamic, innovative professional who is passionate about targeting and engaging with brands in the B2 B e Commerce arena, driving growth and building lasting relationships. #J-18808-Ljbffr

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