Digital Marketing Leader for B2B Demand Generation

7 days ago


Singapore WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD. Full time

We are seeking a seasoned Digital Marketing Leader to spearhead our B2B demand generation efforts at WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD.

About the Role

This is an exciting opportunity to join our team as a key player in driving business growth through innovative digital marketing strategies. The successful candidate will be responsible for conceptualizing, planning, and executing demand generation campaigns that drive leads and conversions.

The ideal candidate will possess a minimum of 2 years of experience in social media, media, advertising, or B2B digital marketing-related fields. A strong understanding of data-driven qualities, Google Analytics, and Adobe Analytics is essential. Experience with Account-Based Marketing (ABM) and account-based marketing platforms such as Demandbase is a plus.

Key Responsibilities
  • Lead day-to-day demand generation and performance campaigns for B2B clients
  • Conceptualise, plan, and operate demand generation and lead generation campaigns through test and learn approaches
  • Develop marketing automation programs, including building email nurture logic, lead qualification/scoring processes through the marketing funnel
  • Manage email marketing programs and website CMS builds
  • Implement campaigns across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and advertising (display, SEM, social advertising, etc.) from setup, optimisation to reporting
Requirements
  • Minimum 2 years of experience in social media, media, advertising, or B2B digital marketing-related fields
  • Possess data-driven qualities; detailed understanding of analytics across channels with the ability to synthesize data from many sources into actionable insights
  • Good understanding of Google Analytics; knowledge in Adobe Analytics, Adobe Experience Manager is a plus
  • Experience in Account-Based Marketing (ABM) or account-based marketing platforms such as Demandbase is a plus
  • Basic knowledge of SEM, SEO, CRM, and CMS

A competitive salary of SGD $8,000 - SGD $12,000 per month will be offered to the right candidate, commensurate with experience. If you are a motivated individual looking to take your digital marketing career to the next level, please submit your application.



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