Demand Generation Strategist
1 day ago
As the Demand Generation Lead, your primary responsibility is to drive and enhance pipeline growth through focused demand generation programs across multiple channels.
- Develop a comprehensive Demand Generation Plan, aimed at generating pipeline across the region with a target of achieving four times the annual quota. This includes:
a.Developing a holistic demand generation strategy across marketing, local events, partner/3rd party & round table events.
b.Improving the plan to optimize results.
c.Aligning the plan across all LoBs including partners.
d.Communicating and ensuring visibility to all stakeholders.
Collaborate with the region VP and Senior Sales Leaders to shape, establish, and drive comprehensive global and local go-to-market strategies that align with business objectives and market dynamics.Lead the development, execution, and management of sales initiatives, including mandated expansion plays and implementations of Move, Expansion plays, and New Needs (NN), to drive pipeline and revenue growth.Key Performance Indicators (KPIs):
1.Pipeline Generation: execute programs to achieve four times the annual quota in pipeline generation.
2.Evaluating the success of every event in the demand generation plan against agreed metrics for that event, adjusting future events as needed.
3.Working with BDC and/or Sales/partner teams to ensure appropriate follow-up, against agreed metrics, post every demand generation event.
4.Developing the demand generation plan 6 months in advance, published to all key stakeholders 1 month prior to the commencement of the 6-monthly plan.
5.Campaign Effectiveness: measuring overall effectiveness of the demand generation campaigns ensuring continuous optimization for lead management and pipeline growth.
Career Level - IC3
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