Regional Head, SMB Demand Generation Strategist
2 weeks ago
Role Overview:
Grab is seeking an experienced Regional Head, SMB Demand Generation to lead the development and execution of our omnicommerce, marketing promotions and advertising strategy for small and medium-sized businesses (SMB) across Southeast Asia.
Key Responsibilities:
- Develop a comprehensive SMB omnicommerce, marketing promotions and advertising self-serve and sales strategy aligned with business goals and market trends.
- Drive revenue growth by identifying monetization opportunities and optimizing SMB promotions, advertising and engagement campaigns.
- Collaborate with sales, marketing, and product teams to align SMB promotions, advertising and engagement efforts with overall business strategies.
- Build and lead a high-performing team of Grabbers to achieve business objectives.
- Monitor key performance indicators (KPIs) and provide regular reports to stakeholders.
Requirements:
- Solid proven track record leading B2B sales or general management with experience working with SMBs across Southeast Asia.
- Previous experience with Self-Serve online sales platforms and customer adoption strategies.
- Sound understanding & experience of marketing deals, digital Ads Ecosystem for both Online & Offline experiences.
- Experience leveraging sales enablement tools (CRM, Content, Marketing Automation).
- Excellent communication & presentation skills with the ability to transmit across different level stakeholders.
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Singapore Grab Full timeAbout GrabGrab is a leading provider of innovative online and offline marketing and advertising experiences for Merchants, Advertisers, and Agencies. Our unique ecosystem allows clients to reach their desired audiences at scale, driving measurable business outcomes.Job OverviewWe are seeking an experienced Regional Head to lead the development and execution...
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