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Regional Head, SMB Demand Generation Strategist

2 months ago


Singapore Grab Full time

Role Overview:

Grab is seeking an experienced Regional Head, SMB Demand Generation to lead the development and execution of our omnicommerce, marketing promotions and advertising strategy for small and medium-sized businesses (SMB) across Southeast Asia.

Key Responsibilities:

  • Develop a comprehensive SMB omnicommerce, marketing promotions and advertising self-serve and sales strategy aligned with business goals and market trends.
  • Drive revenue growth by identifying monetization opportunities and optimizing SMB promotions, advertising and engagement campaigns.
  • Collaborate with sales, marketing, and product teams to align SMB promotions, advertising and engagement efforts with overall business strategies.
  • Build and lead a high-performing team of Grabbers to achieve business objectives.
  • Monitor key performance indicators (KPIs) and provide regular reports to stakeholders.

Requirements:

  • Solid proven track record leading B2B sales or general management with experience working with SMBs across Southeast Asia.
  • Previous experience with Self-Serve online sales platforms and customer adoption strategies.
  • Sound understanding & experience of marketing deals, digital Ads Ecosystem for both Online & Offline experiences.
  • Experience leveraging sales enablement tools (CRM, Content, Marketing Automation).
  • Excellent communication & presentation skills with the ability to transmit across different level stakeholders.