Senior Digital B2B Marketing Strategist

3 days ago

Singapore WAGGENER EDSTROM WORLDWIDE SINGAPORE PTE. LTD. Full time

Job Description:

The successful candidate will be responsible for leading full-funnel B2B digital marketing campaigns, developing and scaling up B2B marketing offerings across the funnel, and expanding the portfolio through business development. They will also oversee revenue management, improve company reputation, build and mentor team members, and contribute to process improvements.

Digital Specialism:

  • They will advise on, plan, and execute demand generation, social selling, thought-leadership, lead nurture, ABM, data & analytics, paid media and B2B marketing programmes
  • Initiate new digital platform / technology upskilling programmes to train team in planning and executing them including but limited to CRM, email marketing, SEO, LinkedIn Sales Navigator, Google / Adobe Analytics, CMS, ABM, SEM and programmatic
  • Develop partnerships with digital and data technology providers to gain early access to new tools and platforms, ensuring the agency remains at the forefront of digital innovation
  • Stay abreast of digital, social, and martech trends to provide clients and internal stakeholders with sound strategic counsel and innovative solutions i.e. AI-enabled chatbot, digitalizing sales / CX, automated reports, AI SEO
  • Design, monitor and report on measurements and KPIs

Requirements:

  • A minimum of 8 years of experience in digital marketing, advertising, or related fields working with B2B industries, with a proven track record in managing client relationships and driving growth
  • Demonstrated experience in leading full-funnel B2B digital marketing campaigns such as ABM, SEO / SEM, lead generation and nurture, CRM, programmatic, thought-leadership, social selling, sales enablement etc.
  • Strong data-driven mindset with a comprehensive understanding of analytics across digital channels, synthesizing data from multiple sources into actionable insights.
  • Has an entrepreneurial and experimentalist spirit to develop B2B products and services
  • Knowledge in SEM, LinkedIn Sales Navigator, SEO, CRM, Google Analytics, Adobe Analytics, Adobe Experience Manager, and CMS is a plus
  • Proven experience in people management, mentoring, and coaching team members for skill development and performance improvement.
  • Excellent strategic thinking skills, with the ability to create and execute innovative digital marketing strategies that align with client objectives and drive growth.
  • Adaptability in a fast-paced environment, with a self-motivated and self-starting personality.
  • Enjoys working in a diverse and multi-cultural environment

Estimated Salary:$120,000 - $180,000 per annum based on location and industry standards.

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