Senior Digital Marketing Strategist
24 hours ago
INFO-TECH SYSTEMS INTEGRATORS PTE. LTD. is seeking a highly motivated and experienced Senior Digital Marketing Strategist to lead our digital marketing efforts. This role will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, engagement, and conversions.
Job Responsibilities
- To formulate and implement digital marketing strategies that align with the company's goals and objectives.
- Plan and manage the company's presence on social media platforms (Facebook, Instagram, LinkedIn, YouTube, and other emerging channels).
- Launch targeted online advertising campaigns through Facebook or Google Ads to enhance brand visibility.
- Stay up-to-date with the latest digital marketing trends and best practices, and apply this knowledge to improve our marketing strategies.
- Collaborate with the design team to create visually appealing online marketing materials, including graphic illustrations, photos, and videos using Adobe Design Software or Canva.
- Analyse market data, competitor insights, and customer feedback to inform our marketing strategies and optimize campaign performance.
- Develop monthly reports, proposals, and presentations to share insights and recommendations for improving our marketing efforts.
Requirements and Qualifications
- A minimum of 3 years of experience in digital marketing, preferably in a B2B setting.
- Strong understanding of digital marketing concepts, including SEO, Google AdWords, and social media marketing.
- Creative problem-solving skills, with the ability to think strategically and develop innovative solutions.
- Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.
- Experience with content writing, proofreading, and editing, with a keen eye for detail.
Estimated Salary: $60,000 - $80,000 per annum
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