Digital Marketing Strategist
7 days ago
About the Role:
As a Digital Marketing Strategist at DVI Solutions, you will play a pivotal role in driving our company's marketing efforts forward. With a focus on B2B digital marketing, you will develop and execute comprehensive marketing strategies to further establish DVI's presence in the market.
Key Responsibilities Include:
- Collaborate with Senior Management to drive the execution of the marketing strategy and programs, ensuring alignment with DVI's overarching marketing objectives
- Create impactful content for various mediums, including email, landing pages, social media, campaigns, presentations, and case studies
- Develop and manage the calendar of marketing programs, events, and activities in coordination with the strategic direction set by management
- Lead content development for customer communications and campaigns, working closely with the in-house design team and external agencies on design and creative production
- Manage DVI's social media presence to drive brand and marketing objectives, overseeing scheduling and utilizing reporting/analytics to continually improve effectiveness
- Work closely with sales teams to engage customers and facilitate the sharing of customer success stories, serving as references for the brand
Requirements:
- 5+ years' experience in digital B2B marketing, with proven expertise in content creation and campaign management across various channels (preferably LinkedIn)
- Proven marketing and content/copy writing experience
- Proficiency in CRM and marketing automation software
- Strong skills in CRM and electronic direct marketing, with a focus on leveraging Marketing Cloud
- A data-driven approach to managing marketing funnels and campaign spends
- Experience with basic design tools
- Strong verbal and written communication skills
Compensation and Benefits:
We offer a competitive salary of $80,000 - $100,000 per annum, depending on experience, along with a range of benefits including medical insurance, retirement plan, and opportunities for professional growth and development.
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