Demand Generation and ABM Specialist

3 weeks ago

Singapore ASIA ASSOCIATION PTE. LTD. Full time
Roles & Responsibilities

Our Client is an public listed American cloud computing company that sells software, cloud services, and software-defined storage.


They are strengthening their regional digital marketing team and are looking for a Demand Generation and ABM Specialist to be based in the Singapore office. You will be a part of our APAC Digital Demand Marketing team and will be working with various marketing teams to conceptualize, create and build customized multi-touch email marketing campaigns, and targeted ABM programs. Post email campaigns, part of your job scope would also be to report on email performance metrics to optimize future campaigns.


Job Responsibilities

  • Conceptualize and craft email campaigns, including developing and building email HTML, reporting, database management, and list segmentation with strong change management skills
  • Develop and execute multi-channel ABM campaigns. Developing strategy, stakeholder alignment, and project management
  • Proactively maintain the data integrity of our email database, establish email flow rules and implement operational workflows to regularly scrub the database
  • Develop data-driven campaigns and perform fast-cycle A/B testing
  • Configure IP warming and IP reputation maintenance to improve email deliverability and engagement rates for various Asia Pacific countries
  • Continuously evaluate and suggest improvements for email solutions and email campaign process and workflow
  • Stay ahead of current and upcoming industry platforms, standards and trends,
  • Provide regular analysis, reporting and updates for multi-touch campaigns
  • Develop and build good working relationships with internal teams, and external agencies

The Candidate


You have strong passion in crafting email marketing/ ABM campaigns and want to make a significant impact to grow the business. You are detail oriented, always on the lookout for ways to improve current workflows to be more efficient. You are strategic, analytical, and capable of providing actionable insights to deliver targeted campaigns.

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the regional email marketing and ABM strategy and execution. You are a team player and love working with smart creative and motivated people.


Job Requirements

  • Bachelor’s or higher Degree
  • At least 5-8 years of previous B2B experience in an email marketing role
  • Strong experience in marketing automation tools e.g. Marketo (preferred), Eloqua, and SFDC or any other CRM tools
  • Experience with ABM tools e.g. Demandbase, 6sense.
  • Experience in crafting and implementing multi-touch email campaigns for events, product launches, email nurture, targeted campaigns, and other digital marketing activities
  • Good knowledge of the Martech, web and social media landscape would be a plus
  • Familiar with the concept of Integrate Marketing Campaigns leveraging Paid, Own and Earned channels
  • Independent and resourceful problem solver who proactively seeks out solutions
  • Ability to ensure a high level of accuracy and details in reporting
  • Ability to work in a fast-paced environment, and loves challenges
  • Ability to excel both independently as well as part of a team
  • Practices outstanding time management
  • Excellent people skills with an upbeat and enthusiastic attitude

Tell employers what skills you have

CRM
Management Skills
email marketing tools
Social Media
Cloud Computing
Segmentation
Salesforce
Eloqua
Automation Tools
Marketo
B2B lead generation
Email Marketing
Demand Generation
B2B
Digital Marketing
IP
Cloud Services
Marketing Management
Team Player
Ab Testing

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