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Library Marketing and Outreach Manager

2 weeks ago

Singapore NTU (Nanyang Technology University- Main Office-HR) Full time
About the Role

The Office of Information, Knowledge & Library Services (OIKLS) at NTU seeks an experienced individual to develop and implement effective communication strategies and social media plans for library marketing, event management, website & social media management, and student engagement.

Key Responsibilities
  • Develop a comprehensive marketing plan in line with the overall communication and marketing strategy.
  • Leverage digital marketing channels (social media, digital screens, print, & email) to implement marketing activities.
  • Conduct market research and analyse data on academic library trends and stakeholder groups to inform engagement initiatives.
  • Conceptualise and manage the creation of engaging digital content for publication on digital platforms.
  • Manage social media accounts, create engaging posts, and respond to audience inquiries.
  • Monitor social media trends and engagement metrics to inform future strategies.
  • Maintain all Internet and Intranet pages in accordance with the NTU Social Media Policy.
  • Design and implement engagement activities targeted at undergraduate and graduate students.
  • Organise and promote events to generate awareness and participation.
  • Coordinate logistics for library events, activities, and initiatives.
  • Provide guidance on best practices for event management.
  • Plan and collect relevant data on events and initiatives.
Requirements
  • A recognised Master of Science in Information Studies or Master of Library and Information Science is preferred.
  • A recognised Bachelor's degree in any field.
  • Strong working knowledge of Wordpress or other content management systems, Wooclap and similar engagement systems.
  • Familiarity with managing business accounts of key social media platforms such as Instagram, Facebook, Twitter and Telegram.
  • Proficiency in Microsoft Office (Word, PowerPoint, Forms, and Excel).
  • At least 3 years of working experience in a marketing role.
  • Experience in developing communication plans or stakeholder management in education industry.
  • Ability to write engaging content for social media and conduct business presentations.
  • Excellent communication and interpersonal skills.
  • Organised and detail-oriented approach to work.
  • Service-oriented mindset.
  • Able to work independently and collaboratively in a team.
  • Strong time management skills and ability to prioritise work effectively.