Senior GTM Manager

4 weeks ago


Singapur, Singapore adidas Full time

Drive Excellence in SEA's Go-To-Market Process

The Senior GTM Manager will oversee the planning and execution of the Go-To-Market (GTM) process for Southeast Asia (SEA), ensuring seamless alignment with regional and global guidelines. This role will lead cross-functional collaboration and drive continuous improvement of operational processes and tools to enhance GTM activities.

Key Responsibilities

1. GTM Process Leadership

  • Develop and manage GTM calendars, milestones, and deliverables to ensure timely execution of seasonal plans.
  • Align SEA processes with Emerging Market (EM) MOPs and countries to maintain consistent GTM direction and strategy.
  • Ensure key milestones, such as Seasonal Strategy Handover and Seasonal marketing meetings, are successfully delivered and communicated to SEA brand, channels, and country teams.
  • Lead the creation and maintenance of communication sites, including SharePoint, to act as a one-stop-shop for all seasonal GTM updates.

2. Operational Process Optimization

  • Own and manage operational aspects, such as showroom operations and sell-in tools, to support brand and channels teams.
  • Manage SEA sample strategy, including budgeting, order process, sample management, and coordination with cluster and country teams.
  • Lead ongoing reviews of seasonal processes, engaging stakeholders to enhance timelines, formats, and communication systems.

Requirements

  • Bachelor's degree in business, marketing, or a related field.
  • 5+ years of experience in GTM, merchandising, or process management, preferably with regional exposure in a multinational organization.
  • Experience in managing timelines, processes, and tools in a fast-paced, operational-driven environment.
  • Proven track record in project management and cross-functional stakeholder engagement.

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