Senior GTM Manager
4 weeks ago
Drive Excellence in SEA's Go-To-Market Process
The Senior GTM Manager will oversee the planning and execution of the Go-To-Market (GTM) process for Southeast Asia (SEA), ensuring seamless alignment with regional and global guidelines. This role will lead cross-functional collaboration and drive continuous improvement of operational processes and tools to enhance GTM activities.
Key Responsibilities
1. GTM Process Leadership
- Develop and manage GTM calendars, milestones, and deliverables to ensure timely execution of seasonal plans.
- Align SEA processes with Emerging Market (EM) MOPs and countries to maintain consistent GTM direction and strategy.
- Ensure key milestones, such as Seasonal Strategy Handover and Seasonal marketing meetings, are successfully delivered and communicated to SEA brand, channels, and country teams.
- Lead the creation and maintenance of communication sites, including SharePoint, to act as a one-stop-shop for all seasonal GTM updates.
2. Operational Process Optimization
- Own and manage operational aspects, such as showroom operations and sell-in tools, to support brand and channels teams.
- Manage SEA sample strategy, including budgeting, order process, sample management, and coordination with cluster and country teams.
- Lead ongoing reviews of seasonal processes, engaging stakeholders to enhance timelines, formats, and communication systems.
Requirements
- Bachelor's degree in business, marketing, or a related field.
- 5+ years of experience in GTM, merchandising, or process management, preferably with regional exposure in a multinational organization.
- Experience in managing timelines, processes, and tools in a fast-paced, operational-driven environment.
- Proven track record in project management and cross-functional stakeholder engagement.
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