ASO & GTM Lead

4 weeks ago


Singapur, Singapore Crypto Full time
ASO & GTM Lead Job Description

We are seeking a highly skilled ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques.

Key Responsibilities:
  • Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
  • Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
  • Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
  • Implement landing page optimization strategies to enhance user acquisition conversion rates.
  • Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
  • Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
  • Track and analyze key performance metrics related to ASO and user acquisition efforts.
  • Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
  • Proven track record of improving app rankings and driving user acquisition through ASO strategies.
  • Experience in localization strategies and optimizing app content for global markets.
  • Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience working cross-functionally with internal teams and external agencies.
  • Exceptional communication and project management skills.
  • Creative thinking and problem-solving abilities.
  • Hands-on leadership.

About Crypto.com: Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every WalletTM. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Benefits: Competitive salary, medical insurance package with extended coverage to dependents, attractive annual leave entitlement, work flexibility, adoption, and work perks including a Crypto.com visa card.


  • ASO & GTM Lead

    4 weeks ago


    Singapur, Singapore Crypto Full time

    Unlock Your Potential as an ASO & GTM Lead at Crypto.comWe are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. As a key member of our team, you will be responsible for developing and executing comprehensive ASO strategies to improve app visibility and...

  • ASO Lead

    4 months ago


    Singapur, Singapore Crypto.com Full time

    We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and...

  • Senior GTM Manager

    4 weeks ago


    Singapur, Singapore adidas Full time

    Drive Excellence in SEA's Go-To-Market ProcessThe Senior GTM Manager will oversee the planning and execution of the Go-To-Market (GTM) process for Southeast Asia (SEA), ensuring seamless alignment with regional and global guidelines. This role will lead cross-functional collaboration and drive continuous improvement of operational processes and tools to...

  • Senior GTM Manager

    1 month ago


    Singapur, Singapore adidas Full time

    Drive Excellence in Southeast Asia GTMThe adidas SEA MOPs Manager will lead the Go-To-Market (GTM) process planning for Southeast Asia, ensuring alignment with regional and global guidelines. This role will drive cross-functional collaboration and seamless execution of seasonal GTM processes, fostering excellence through continuous improvement.Key...


  • Singapur, Singapore adidas Full time

    Job SummaryThe Regional GTM Process Manager will lead and manage the Go-To-Market (GTM) process planning for Southeast Asia (SEA) across six countries, including Singapore, Malaysia, Thailand, Philippines, Vietnam, and Indonesia. This role ensures that SEA's brand and channel strategies align with regional and global GTM guidelines, driving cross-functional...


  • Singapur, Singapore Amazon Web Services Singapore Private Limited Full time

    AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success....


  • Singapur, Singapore StarHub Full time

    Job Title: Senior Manager, Mobile GTMAbout the Role:We are seeking a seasoned Senior Manager to lead our Mobile GTM team. As a key member of our leadership team, you will be responsible for driving growth in mobile market shares, revenue, and profitability for our consumer market.Key Responsibilities:Develop and execute a dynamic product lifecycle strategy...

  • Sr. GTM Specialist

    6 months ago


    Singapur, Singapore Amazon Web Services Singapore Private Limited Full time

    Are you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, Containers background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Worldwide Specialist Organization...


  • Singapur, Singapore Amazon Asia-Pacific Resources Private Limited (Singapore) - B12 Full time

    Are you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, Core Services background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love building new strategic and data-driven businesses? Join the Worldwide Specialist...


  • Singapur, Singapore Amazon Web Services Singapore Private Limited - D55 Full time

    Are you a customer-obsessed builder with a passion for helping customers achieve their full potential? Do you have the business savvy, cloud applications background, and sales skills necessary to help position AWS as the cloud provider of choice for customers? Do you love helping customers transform their business experiences for their internal and external...

  • Senior Recruiter

    1 month ago


    Singapur, Singapore Databricks Full time

    GAQ425R51Note: We are open to the location being Seoul, Singapore, Sydney or Tokyo. The candidate must speak Korean. We're looking for a Senior Recruiter with experience driving recruitment in the Korea & APJ region to help us grow our Korean GTM business and support the continued APJ expansion. You will conceive practical and creative ways to identify...

  • Lead Planning Manager

    1 month ago


    Singapur, Singapore Levi Strauss & Co Full time

    JOB DESCRIPTION The Senior Operations Manager - Planning for Asia will serve as a key collaborator to the Asia Planning Vice President and Cluster Buying Leaders, enhancing and advancing the Planning strategy and vision across various clusters. This position merges Operations Management, Data Analysis, and Project Management for MPIM teams. It...

  • GTM Enablement Manager

    6 months ago


    Singapur, Singapore Deel Full time

    Who we are is what we do. Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily.  The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and...


  • Singapur, Singapore Dyson Full time

    APAC Marketing Insights Role OverviewDyson is seeking a highly motivated and independent APAC Marketing Insights Lead to join our team. As a key member of our APAC Marketing team, you will be responsible for driving data-driven decision-making and informing our APAC GTM strategy.Key Responsibilities:Support Business Planning: Collaborate with APAC Regional...

  • Senior Manager

    2 months ago


    Singapur, Singapore Levi Strauss & Co Full time

    Job SummaryWe are seeking a highly skilled Senior Manager - Planning Operations Lead to join our team at Levi Strauss & Co. This role will play a critical part in driving the Planning strategy and vision across clusters, supporting and collaborating with cross-functional teams to achieve business objectives.Key ResponsibilitiesS&OP Process:Facilitate and...

  • Project Manager

    1 month ago


    Singapur, Singapore Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...

  • Senior Manager

    4 weeks ago


    Singapur, Singapore Levi Strauss & Co Full time

    Job Title: Senior Manager - Planning OperationsJob Summary:The Senior Manager - Planning Operations will act as a trusted partner to the Asia Planning VP & Cluster Buying Heads, supporting and driving the Planning strategy and vision across clusters. This role is a combination of Operation Management, Data Analytics, and Project management for MPIM teams. It...

  • Senior Manager

    2 months ago


    Singapur, Singapore Levi Strauss & Co Full time

    Job SummaryThe Senior Manager - Planning Operations will act as a trusted partner to the Asia Planning VP & Cluster Buying Heads, supporting and driving the Planning strategy and vision across clusters. This role is a combination of Operation Management, Data Analytics, and Project management for MPIM teams. It requires strong analytical skills, financial...

  • Manager, MOPS SEA

    2 months ago


    Singapur, Singapore adidas Full time

    Purpose & Overall Relevance for the OrganizationThe SEA MOPs Manager will lead and manage the Go-To-Market (GTM) process planning for Southeast Asia (SEA) across six countries, including Singapore, Malaysia, Thailand, Philippines, Vietnam and Indonesia. This role ensures that SEA’s brand and channel strategies align with regional and global GTM guidelines,...


  • Singapur, Singapore Adobe Full time

    About AdobeAt Adobe, we're passionate about empowering people to create and deliver exceptional digital experiences. Our mission is to hire the best talent and create exceptional employee experiences where everyone is respected and has access to equal opportunity.The OpportunityWe're seeking a Head of Partner Sales to identify and develop key Global Solution...