Senior Brand Marketing Specialist

1 month ago

Singapur, Singapore Careers@Gov Full time
Job Title: Senior Associate/Manager, Brand

Join the Integrated Marketing team at the Singapore Economic Development Board (EDB) as a Senior Associate/Manager, Brand. As a key member of our team, you will be responsible for developing and executing integrated brand campaigns that showcase Singapore's attractiveness as a destination for businesses and talent.

Key Responsibilities:
  • Manage integrated brand campaigns across paid, owned, earned, and partner channels, including campaign strategy, production, execution, performance reporting, and stakeholder/vendor management.
  • Localize the Singapore business brand in key markets, including Germany, Japan, Singapore, the UK, and the US, by working with EDB's international offices on online and offline activations.
  • Support meetings, workshops, and consultations with EDB senior management and Singapore government stakeholders on the direction of the Singapore business brand.
  • Contribute to the development of brand strategies that align with EDB's industry development goals and translate these strategies into effective brand campaigns.
  • Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise.
  • Monitor the application of the Singapore and EDB brands across EDB and partner touchpoints, including events, digital campaigns, and partnerships.
Requirements:
  • Singaporean citizenship.
  • At least 4 years of brand marketing experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team.
  • Experience in planning and executing integrated marketing campaigns spanning paid, owned, and earned channels.
  • Experience supervising and working with marketing vendors such as creative agencies and market research firms.
  • Preferred experience with Singapore government procurement processes.
  • A degree in relevant disciplines, including but not limited to Marketing, New Media, and Mass Communication.
  • Ability to deliver high-quality work with minimal intervention from managers.
  • Ability to influence internal and external stakeholders, including those who are not marketing experts.
  • Ability to thrive in a fast-paced working environment with high complexity tasks.

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.

  • Marketing and Branding Specialist

    1 month ago

    Singapur, Singapore EBC Group Full time

    About UsECB Financial Group is a leading financial institution dedicated to delivering innovative and reliable trading and financial solutions while promoting sustainability and social responsibility. Our commitment to enhancing our brand presence and fostering sustainable practices drives our operations.Position OverviewWe are seeking a detail-oriented and...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Singtel Full time

    Empower Every Generation with SingtelAt Singtel, we're dedicated to fostering a forward-thinking work environment where our employees experience a strong sense of Belonging, make meaningful Impact, and Grow both personally and professionally.Be a Part of Something BIGWe're seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. If...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Singtel Full time

    **Empowering Every Generation**At Singtel, our mission is to foster a work environment that promotes a strong sense of belonging, makes meaningful impact, and drives growth for our employees. We are committed to creating a caring, inclusive, and diverse workforce that drives positive change and a sustainable future.**Be a Part of Something BIG**We are...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Singtel Full time

    {"Empower Your CareerAt Singtel, we're dedicated to fostering a work environment where our employees experience a strong sense of Belonging, make meaningful Impact, and Grow both personally and professionally.We're seeking a dynamic and experienced Senior Brand Marketing Manager to drive market leadership in brand positioning and communication through annual...

  • Senior Brand Marketing Strategist

    1 month ago

    Singapur, Singapore Singtel Full time

    At Singtel, we strive to Empower Every Generation. Our commitment lies in cultivating an equitable and progressive workplace where our employees feel a profound sense of Belonging, enabling them to make a meaningful Impact and Grow both personally and professionally. By becoming a part of Singtel, you will join a compassionate, inclusive, and diverse team...

  • Senior Manager, Brand Marketing

    3 months ago

    Singapur, Singapore Singtel Full time

    At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that...

  • Senior Brand Marketing Manager

    1 month ago

    Singapur, Singapore Sephora Full time

    About the RoleWe are seeking a Senior Manager, Brand Partner Marketing to join our team at Sephora. As a key member of our marketing team, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients.Key ResponsibilitiesDevelop and execute unified brand partner...

  • Senior Brand Marketing Director

    4 weeks ago

    Singapur, Singapore Singtel Full time

    Empower Every GenerationSingtel is dedicated to fostering a forward-thinking work environment where employees experience a strong sense of belonging, make meaningful impact, and grow both personally and professionally.Senior Brand Marketing ManagerWe are seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. The ideal candidate...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Sephora Full time

    About the RoleWe are seeking a Senior Manager, Brand Partner Marketing to join our team at Sephora. As a key member of our marketing team, you will be responsible for establishing marketing plans for Sephora brand partners that drive sales and keep Sephora competitive and beloved by clients.Key ResponsibilitiesDevelop and execute unified brand partner...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Sephora Digital SEA Pte Ltd Full time

    Position Senior Manager, Brand Partner Marketing Company Overview At Sephora, we strive to inspire our clientele, empower our teams, and assist them in becoming their best selves. We foster an environment where individuals are appreciated, and diversity is celebrated. Our global teams work diligently to fulfill our mission: to broaden the perception...

  • Senior Brand Marketing Manager

    4 weeks ago

    Singapur, Singapore Singtel Full time

    At Singtel, we're committed to empowering every generation through innovative marketing strategies. As a Senior Brand Marketing Manager, you'll play a crucial role in driving brand leadership and developing impactful marketing campaigns that resonate with our audience.Key Responsibilities:Develop and execute annual marketing plans that drive market...

  • Marketing and Branding Specialist

    2 months ago

    Singapur, Singapore EBC Group Full time

    About UsECB Financial Group is a leading financial institution dedicated to delivering innovative and reliable trading and financial solutions while promoting sustainability and social responsibility.Position OverviewWe are seeking a detail-oriented and proactive Marketing and Branding Executive to join our Branding and Sustainability Team. The primary...

  • Marketing and Branding Specialist

    4 weeks ago

    Singapur, Singapore EBC Group Full time

    About UsECB Financial Group is a leading financial institution dedicated to delivering innovative and reliable trading and financial solutions while promoting sustainability and social responsibility.Job OverviewWe are seeking a detail-oriented and proactive Marketing and Branding Executive to join our Branding and Sustainability Team. The primary...

  • Senior Marketing Manager, Brand Partnerships

    4 weeks ago

    Singapur, Singapore Sephora Full time

    About the RoleWe are seeking a Senior Manager, Brand Partner Marketing to join our team at Sephora. As a key member of our marketing team, you will be responsible for developing and executing marketing plans that drive sales and keep Sephora competitive and beloved by clients.Key ResponsibilitiesEstablish and lead marketing plans for Sephora brand partners...

  • Senior Executive

    4 weeks ago

    Singapur, Singapore Mandai Wildlife Group Full time

    Job Title: Senior ExecutiveMandai Wildlife Group is a leading wildlife and nature destination in Singapore, home to world-renowned wildlife parks that connect visitors to the fascinating world of wildlife.Job Summary:We are seeking a highly motivated and experienced Senior Executive to join our team. The successful candidate will be responsible for driving...

  • Brand Marketing Specialist

    1 month ago

    Singapur, Singapore TikTok Full time

    Job Title: Brand Product MarketingAt TikTok, we're looking for a talented Brand Product Marketing professional to join our team. As a key member of our Global Monetization Product & Technology team, you'll play a crucial role in developing world-leading tech solutions for ads creative production, interpretation, and optimization.Responsibilities:Develop...

  • Senior Executive

    2 months ago

    Singapur, Singapore Mandai Wildlife Group Full time

    Mandai Wildlife Group is a leading wildlife and nature destination in Singapore, home to world-renowned wildlife parks that connect visitors to the fascinating world of wildlife.Job SummaryWe are seeking a highly motivated and experienced Senior Executive to join our marketing team. As a key member of our team, you will be responsible for driving our...

  • Senior Brand Marketing Manager

    2 months ago

    Singapur, Singapore Sephora Full time

    About the RoleWe are seeking a Senior Manager, Brand Partner Marketing to join our team at Sephora. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive sales and brand awareness for our partners.Key ResponsibilitiesDevelop and implement marketing plans that align with business objectives...

  • Senior Marketing Specialist

    6 months ago

    Singapur, Singapore AVEVA Full time

    AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably. We’re the first software business in the world to have our sustainability targets validated by the...

  • Senior Manager, Brand Partner Marketing

    6 months ago

    Singapur, Singapore Sephora Digital SEA Pte Ltd Full time

    Position Senior Manager, Brand Partner Marketing Profile At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world...