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Senior Brand Marketing Manager

2 months ago

Singapur, Singapore Singtel Full time
{"Empower Your Career

At Singtel, we're dedicated to fostering a work environment where our employees experience a strong sense of Belonging, make meaningful Impact, and Grow both personally and professionally.

We're seeking a dynamic and experienced Senior Brand Marketing Manager to drive market leadership in brand positioning and communication through annual marketing plans and integrated campaigns.

Key Responsibilities:

* Develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums
* Drive emotional brand engagement, looking beyond rational and functional brand attributes
* Achieve brand consistency by collaborating and aligning brand expressions across departments and business units

* Agency Management:

* Promote integration across specialist creative and media agencies
* Manage Singtel's relationship with retained agencies through Client-Agency performance reviews
* Track and optimise agency fees and scopes

* Media/Operational Excellence Management:

* Manage negotiations of Master Contracts with strategic media partners
* Manage overall media spend against Master Contract commitments
* Manage brand research surveys and sponsorship audits

Requirements:

* Min Degree in Marketing and/or Communications
* Min 8 years' progressive experience in advertising or equivalent
* Competent in brand/communication strategy, research, and campaign execution across integrated media
* Ability to read data and conduct brand tracking of campaigns
* Sharp business acumen with excellent interpersonal, facilitation, and presentation/communication skills
* Excellent organisational skills for projects and events
* Challenger mindset, dynamic, and proactive

Grow with Us

At Singtel, we offer a range of benefits, including flexible work arrangements, a full suite of health and wellness benefits, ongoing training and development programs, and internal mobility opportunities.

Apply Now

We are committed to a safe and healthy environment for our employees and customers and will require all prospective employees to be fully vaccinated.

Equal Opportunities Employer

Singtel is an equal opportunities employer and welcomes applications from all qualified candidates.