Senior Executive

4 weeks ago

Singapur, Singapore Mandai Wildlife Group Full time
Job Title: Senior Executive

Mandai Wildlife Group is a leading wildlife and nature destination in Singapore, home to world-renowned wildlife parks that connect visitors to the fascinating world of wildlife.

Job Summary:

We are seeking a highly motivated and experienced Senior Executive to join our team. The successful candidate will be responsible for driving our marketing and branding efforts, with a focus on consumer marketing, integrated consumer marketing, digital marketing, project management, and budget management.

Key Responsibilities:
  • Develop and implement marketing strategies to grow love and pride for Mandai Wildlife Reserve amongst local residents
  • Deepen loyalty and build advocacy for Mandai Wildlife Reserve
  • Meet overall brand, attendance, and revenue goals for Mandai Wildlife Reserve
  • Local destination marketing – existing and new attractions
  • Loyalty marketing – owned and partner coalition loyalty programme
  • Provide support in all marketing aspects from planning, budgeting, approvals, meeting deadlines, contingency planning, campaign analysis, and reporting to deliver quality outputs and outcomes
  • Work collaboratively and effectively with cross-functional teams such as digital & social, creative & design, and other multiple internal stakeholders to deliver campaigns and projects
  • Work effectively with creative agencies, production houses, and internal design teams to develop key visuals, campaign ads, and in-market collaterals
  • Work effectively with media agencies to execute media campaigns and optimise digital campaigns
  • Manage and monitor marketing budget to improve and achieve optimal ROI
  • Secure and negotiate marketing partnerships with relevant partners or vendors
  • Work on special projects when assigned
  • Other relevant duties as assigned
Requirements:
  • Degree in Marketing, Mass Communications, or equivalent
  • Highly motivated individual with at least 1 year of relevant experience in Marketing or related disciplines, preferably in Tourism or Hospitality industry
  • Proven experience in branding, consumer marketing, integrated consumer marketing, digital marketing, project management, and budget management
  • Proven capability to work with multiple stakeholders in a fast-changing environment
  • High energy self-starter with a positive attitude and ability to multi-task and thrive in a fast-paced environment
  • Analytical, results-orientated, and highly organised
  • Able to work independently while being a good team player

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