Senior Manager, Brand Marketing

1 month ago

Singapur, Singapore Singtel Full time

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

Be a Part of Something BIG

Are you a strategic thinker with a passion for brand development and marketing excellence? Singtel is seeking a dynamic and experienced Senior Brand Marketing Manager to join our team. If you have a proven track record in driving brand leadership, managing creative and media partnerships, and executing impactful marketing campaigns, we want to hear from you

Make an Impact by

Brand Development Drive market leadership in brand positioning and communication though annual marketing plans and integrated campaigns Develop and own the Singtel brand guidelines across all touch points, ensuring synergies across multiple brand platforms and mediums Drive emotional brand engagement - looking beyond rational and functional brand attributes. Achieve brand consistency by collaborating and aligning brand expressions across departments and business units Agency Management Promote integration across the different specialist creative and media agencies that Singtel works with Manage Singtel’s relationship with retained agencies (through Client-Agency performance reviews on a 6-monthly basis). Track and optimise agency fees and scopes on a monthly basis, and annually during planning season Monitor agency scope reconciliations monthly. Manage monthly agency retainer payment (creative & media). Manage A&P budget Media/Operational Excellence Management Manage negotiations of Master Contracts with strategic media partners (eg. SPH and MediaCorp). Manage overall media spend against Master Contract commitments. Manage brand research surveys and sponsorship audits Organize regular Marketing/Brand workshops to share industry best practices.

Skills for Success

Min Degree preferably in Marketing and/or Communications Min 8 years’ progressive experience either in an advertising agency or equivalent Competent in brand/communication strategy, research and campaign execution across integrated media Ability to read data and conduct brand tracking of campaigns would be a huge plus Sharp business acumen with excellent interpersonal, facilitation and presentation/communication skills  Excellent organizational skills for projects and events  Challenger mindset, dynamic and proactive  Experience in the tech/telecom sector is an advantage

Rewards that Go Beyond

Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities

Your Career Growth Starts Here. Apply Now

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

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