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Senior Associate/Manager, Integrated Marketing

2 months ago

Singapur, Singapore Careers@Gov Full time
[What the role is]
The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.
For more information on EDB, please visit www.edb.gov.sg

The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate all of EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.

[What you will be working on]

As a Senior Associate/Manager (Brand & Advertising), you will support several workstreams across the Integrated Marketing team, including in advertising, branding, and multi-channel campaigns.

Your responsibilities will include:

Paid media strategy and operations

  • Support the planning and execution of EDB’s paid media campaigns. This includes reviewing the paid media needs of EDB’s stakeholders (including marketing campaign teams, client-facing divisions, and senior management) and translating them into a coherent media plan with recommended channels, tactics, targeting, and flighting. This will be done with a paid media agency; see below

  • Manage EDB’s working relationship with our global paid media agency. This includes working with the agency on developing and executing an overall paid media plan (see previous section), ensuring that work is delivered within the prescribed service level agreements (SLAs), and regularly reviewing performance with the agency and EDB management

  • Oversee and compile campaign asset creation and ensure brand compliance

  • Report campaign performance on a regular basis to internal stakeholders, including recommendations for mid-campaign optimisations if necessary

  • Conduct regular media budget reconciliation and invoice tracking

Brand governance and proliferation

  • Commission, govern, and drive adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise

  • Monitor application of the Singapore and EDB brands across EDB and partner touchpoints, including events, digital campaigns, and partnerships

Other ad hoc responsibilities

  • Depending on business needs, you may be asked to support other integrated marketing work led by other team members. This could include supporting the execution of other marketing campaigns through events, partnerships, and paid media.  

[What we are looking for]

  • Singaporean

  • At least 4 years’ brand marketing and/or paid media experience, preferably in B2B or public sector, as part of a marketing agency or as part of a corporate/government brand marketing team

  • A proven track record of executing paid media or integrated marketing campaigns, with demonstrable success

  • Experience supervising and working with marketing vendors such as creative agencies and market research firms

  • (Preferred) Experience with Singapore government procurement processes

  • A degree in relevant disciplines including, but not limited to Marketing, Economics, Statistics, New Media, and Mass Communication

  • Ability to deliver high-quality work with minimal intervention from your managers

  • Ability to influence internal and external stakeholders, including many who are not marketing experts

  • Ability to thrive in a fast-paced working environment with high complexity tasks

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.