Senior Marketing Associate

1 month ago


Singapur, Singapore Changi Airport Full time
Job Title: Senior Associate/Assistant Manager, Marketing

We are seeking a highly motivated and experienced marketing professional to join our team at Changi Airport Group. As a Senior Associate/Assistant Manager, Marketing, you will play a key role in driving the growth of our consumer mobile application and related products.

Key Responsibilities:
  • Develop and implement full-spectrum marketing strategies to grow the Changi App branding and drive awareness, adoption, and user engagement through multi-channel platforms.
  • Support enterprise marketing efforts, including 360 marketing campaigns, activations, and/or gamifications from conceptualization to operationalization.
  • Foster strong collaborations and stay up-to-date on all marketing initiatives driven by the various digital products/programs in the ecosystem.
  • Manage in-app publicity real estate/tools, including scheduling and content/assets management.
  • Monitor, measure, and analyze app usage, engagement, feedback, and marketing performance to derive insights for optimization of marketing spend and maximization of ROI.
  • Conduct research on relevant industry news and trends to inform and shape marketing, engagement, and gamification strategies.
  • Keep a close tap on customer feedback, ratings, and reviews to facilitate product enhancement and app optimization efforts.
  • Be a part of the Changi account user lifecycle management team to design onboarding, cross-marketing, and winback programs to achieve enterprise goals.
  • Work with developers and UI/UX designers to support product development, experimentation, iterations, and user testing for existing and/or new product/feature.
Requirements:
  • At least 2 years of work experience in a marketing role.
  • Degree in Business/Marketing/Mass Communications or a related field.
  • Experience in digital marketing or loyalty marketing fields will be advantageous.
  • Good knowledge on digital trends in the new media landscape.
  • Good understanding of the use and effectiveness of omni-channel marketing tools and methodologies.
  • Familiar with marketing tech platforms like Adobe Experience Cloud (AEM, Analytics, Target, and AAM), or web analytics and reporting tools.
  • Keen interest in working with datasets for campaign deliverability and post-campaign analysis.
  • Proficient in Adobe Photoshop or Illustrator (or any other design software), and basic photo/video-taking.
  • Proficiency in Adobe Premier Pro (or any other video editing software) and/or Figma would be a bonus.
  • Creative flair with keen acumen on customer-centricity.
  • Strong organization and stakeholder management skills.
  • Demonstrate strong ability to translate data to actionable insights.
  • Results-oriented with ability to solve problems effectively.
  • A good team player that is resourceful and able to work independently.
  • Ability to multi-task and thrive in a dynamic and fast-paced environment.
  • Motivated and driven, with a curiosity and openness to constantly look for new solutions and ways of working to tackle new challenges.
  • Excellent written and verbal communication skills.


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