Associate Marketing Activation Manager
3 months ago
Associate Marketing Activation Manager for Japan Market
This job is supporting brand building for small brand or part of large brand in small local markets in line with global brand strategies, based in Japan.
Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market sharedevelopment. He can own a small brand or a segment of a larger brand
Contributes to defining annual brandplans:owns brand A&P and defines brand activation touch points in line withglobal guidance.Responsibility for sufficiency and accuracy of A&P allocation & monitoring.
Leads (or contributes to) Brand & Innovation campaign activation, tracking and corrective actions. For productinnovation is responsible of achieving the business case and leads and survives all phases including phase in/phaseout, distribution and brand activation
Leads brand analysis and recommends corrective actions
Recommends brand assortment, product management and pricing in line with global guidance. Contributes to assortment initiatives together with global partners (SC, GPM, GBIS, PMI)
Brand Building strong knowledge toward health care providers, payers, clinicians and consumers.
Expert in capturing consumers and customers insights
For leadmarkets:contributes via (Senior) Brand Manager to the development of global communication toolbox.
For leadmarkets:contributes via (Senior) Brand Manager to the development of global innovation.
Fornon leadmarkets: makes sure that product innovations can be sold in local markets in terms listing and tenderrequired
Together, we are improving lives, every day.
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.
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Marketing Activation Manager
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