Marketing Manager, Integrated Campaigns

2 weeks ago

Singapur, Singapore Careers@Gov Full time

About Careers@Gov

The Singapore Economic Development Board (EDB) is a government agency under the Ministry of Trade and Industry, responsible for strategies that enhance Singapore's position as a global centre for business, innovation, and talent.

We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments.

Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the division

The Integrated Marketing team is part of EDB's Brand, Marketing and Communications (BMC) division.

We oversee the Singapore business brand; coordinate EDB's advertising needs; and execute campaigns promoting Singapore's attractiveness as a destination to companies.

Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.

About the role

As a Marketing Manager in the team, you will be responsible for executing multi-channel campaigns to increase awareness of Singapore's attractiveness to international business executives, and drive these executives to invest in or move to Singapore.

Examples of themes for campaigns include sustainability and the green economy; artificial intelligence; or global talent.

Your responsibilities will include:

  • Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs
  • Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events
  • Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB's client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

Requirements

We are looking for a Marketing Manager with at least 5 years' integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships.

Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency, is also required.

Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce is a must.

A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications.

We are looking for someone who can deliver high-quality work with minimal intervention from their managers.

Influence internal and external stakeholders, including many who are not marketing experts.

Thrive in a working environment with aggressive timelines and complex tasks.

And come up with, and follow through on, creative concepts that make a brand stand out from its competitors.

This role is only open to Singaporeans.

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