Marketing Campaign Manager

1 week ago

Singapur, Singapore Careers@Gov Full time

About Careers@Gov

The Singapore Economic Development Board (EDB) is a government agency under the Ministry of Trade and Industry. We undertake investment promotion and industry development, and work with international businesses by providing information, connection to partners and access to government incentives for their investments.

Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

About the Role

The Integrated Marketing team is part of EDB's Brand, Marketing and Communications (BMC) division. We oversee the Singapore business brand; coordinate EDB's advertising needs; and execute campaigns promoting Singapore's attractiveness as a destination to companies.

As a Marketing Campaign Manager, you will be responsible for executing a multi-channel, thematic campaign to increase awareness of Singapore's attractiveness to international business executives, and drive these executives to invest in or move to Singapore.

Your responsibilities will include:

  • Campaign Strategy and Planning
    • Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs
    • Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives
    • Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB's client-facing industry groups
  • Campaign Execution, Optimisation, and Tracking
    • Developing campaign assets, including content, ads, and visuals
    • Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners
    • Regularly reporting campaign performance to internal stakeholders and management
  • Other Responsibilities
    • Supporting other campaign leads with planning and execution
    • Governing and driving adoption of Brand SG and EDB assets and toolkits

Requirements

We are looking for a candidate with:

  • At least 5 years' integrated marketing experience, preferably in B2B tech or the public sector
  • Hands-on experience with paid media, social media, and search
  • Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce

We review applications and interview on a rolling basis. Only shortlisted candidates will be notified.

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