Marketing Campaigns Manager

2 weeks ago

Singapur, Singapore Sephora Full time
Job Title: Assistant Manager, Campaign

Sephora Singapore is seeking a strategic and detail-oriented Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies.

Key Responsibilities:
  • Develop and execute omni-channel marketing campaigns that drive brand growth and enhance customer engagement.
  • Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
  • Develop and implement comprehensive communications plans, ensuring alignment across all Sephora-owned channels, including e-commerce and retail stores.
  • Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations.
  • Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
  • Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
  • Retail Marketing:
    • Direct retail marketing campaigns that align with overall brand strategies and business objectives.
    • Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions.
    • Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
    • Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
    • Develop targeted marketing strategies for the Sephora ION Orchard flagship store, positioning it as a leader in innovation and customer experience, distinctly differentiated from other locations.
    • Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI.
  • Trade Marketing:
    • Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities.
    • Work closely with brands to align marketing efforts, ensuring that collaborations effectively support both Sephora's and partners' strategic goals.
    • Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels.
    • Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.
    Personal Attributes:
    • Passionate about the beauty industry with a keen understanding of current trends.
    • Strategic thinker with a creative mindset.
    • Highly organized and detail-oriented.
    • Resilient and adaptable in a fast-paced environment.
    • Demonstrate excellence in project & time management.
    • Strong analytical skills, SQL and Google Analytics experience will be advantageous.

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