Manager/Senior Manager, Intergrated Marketing

3 months ago


Singapur, Singapore Careers@Gov Full time
[What the role is]

About EDB

The Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore’s position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses, both foreign and local, by providing information, connection to partners and access to government incentives for their investments. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore.

For more information on EDB, please visit www.edb.gov.sg

About the role

The Integrated Marketing team is part of EDB’s Brand, Marketing and Communications (BMC) division. Collectively, we oversee the Singapore business brand; coordinate EDB’s advertising needs; and execute campaigns promoting Singapore’s attractiveness as a destination to companies. Our goal is to build awareness of Singapore amongst international businesses and talent; and to translate this awareness into tangible interest from these audiences in moving to Singapore.

As Manager/Senior Manager (Campaigns - AI), you will be responsible for executing a multi-channel, thematic campaign to increase awareness of Singapore’s attractiveness to international business executives, and drive these executives to invest in or move to Singapore. Examples of themes for campaigns include sustainability and the green economy; artificial intelligence; or global talent.

[What you will be working on]

Your responsibilities will include:

AI campaign strategy and planning

  • Defining overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs 

  • Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives; this can include digital channels and offline channels such as events. 

  • Socialising campaign strategy with internal stakeholders, including senior management, other marketing teams, and EDB’s client-facing industry groups, to obtain the necessary approvals and informal buy-in to successfully execute the campaign

 
AI campaign execution, optimisation, and tracking

  • Developing campaign assets, including content, ads, and visuals – these can be developed internally with other teams in the BMC division (such as content marketing) or with external partners, based on objectives

  • Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives

  • Regularly reporting campaign performance to internal stakeholders and management; recommend mid-campaign optimisations as needed; and incorporate post-campaign learnings into future campaigns

  • Managing campaign timelines and ensuring key milestones are on schedule 

Other responsibilities

  • Supporting other campaign leads with planning and execution in a “2IC” role; this can include components of all of the above

  • Governing and driving adoption of Brand SG and EDB assets and toolkits, including visual assets, design templates, and merchandise

[What we are looking for]

Get in touch if you have:

  • At least 5 years’ integrated marketing experience, preferably in B2B tech or the public sector; including in content marketing, events and partnerships

  • Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency 

  • Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce

  • A degree in a relevant discipline such as marketing or mass communications; we will also consider any other relevant qualifications 

And if you can:

  • Deliver high-quality work with minimal intervention from your managers 

  • Influence internal and external stakeholders, including many who are not marketing experts 

  • Thrive in a working environment with aggressive timelines and complex tasks

  • Come up with, and follow through on, creative concepts that make a brand stand out from its competitors

This role is only open to Singaporeans.

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.
 



  • Singapur, Singapore Informa PLC Full time

    Job Description The Senior Marketing Manager will be responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for assigned events, spanning trade shows, conferences and awards programs. The key pillars of the role will involve forging partnerships, audience development, marketing campaign KPIs and...


  • Singapur, Singapore International Flavors & Fragrances Full time

    Job Description Do you have expertise in strategic marketing? Joining science and creativity, we are an international collective of thinkers who partner with customers to bring scents, tastes, experiences, ingredients and solutions for products the world craves.  If you are passionate about Fine Fragrances, bring an uncommon approach to driving...

  • Manager/Senior Manager

    2 months ago


    Singapur, Singapore Tri-Cap Consulting Full time

    We are recruiting for a real estate logistics fund. This will include completed properties and properties under construction (for pre-committed leasing). You will be responsible for managing strategic relationships with industry peers, agents to increase occupancy, identifying prospective tenants, cold call and conduct site viewings or conduct presentations...


  • Singapur, Singapore The Economist Full time

    Overview The Senior Marketing Communications Manager is a strategic role responsible for driving the effectiveness and success of our marketing campaigns. This position reports to the B2B Head of Marketing and plays a pivotal role in shaping our marketing strategies through data-driven insights and operational excellence. Objective/Purpose of the...


  • Singapur, Singapore Sinch Full time

    Sinch is a Customer Communication Cloud company that powers meaningful conversations at scale across messaging, voice, and email. We help businesses deliver unified, personalized experiences across all customer touchpoints. Over 150,000 businesses, including many of the world’s largest tech companies, rely on us for their customer communication needs.We...


  • Singapur, Singapore Special Olympics Full time

    Position: Manager/ Senior Manager, Marketing and Communications Reports to: Director, Marketing and Communications Location: Singapore SOAP Regional Office Department: Marketing and Communications Status: Full-time position Organization Overview: Founded in 1968, Special Olympics is a global...


  • Singapur, Singapore Singtel Full time

    At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that...

  • Marketing Manager

    4 months ago


    Singapur, Singapore StarHub Full time

    Role Purpose The candidate is responsible for developing and executing trade marketing strategies to drive brand presence and sales growth. This role involves close collaboration with sales, marketing, and external partners to optimize promotions, and trade communications. Responsibilities • Develop and implement trade marketing strategies...


  • Singapur, Singapore Ascendas Services Pte Ltd Full time

    Job Description Team Leadership Reporting to the Assistant Vice President of Marketing, you will oversee the Offline Marketing team and be responsible for driving offline marketing activities, managing marketing enquiries, collating of department reports, and oversee the department’s systems, processes and administrative functions Marketing and...


  • Singapur, Singapore Nanyang Technological University Full time

    We now invite applications for the position of Senior Assistant Manager, Marketing Communications & Management. Reporting to the Assistant Director, EEE Students Office in the School of Electrical and Electronic Engineering, the incumbent plays a vital role in elevating the school's visibility and reputation, attracting potential students and industry...


  • Singapur, Singapore Ascott International Management Pte Ltd Full time

    Job Description Establish an integrated marketing communications (IMC) strategy- Develop IMC plans for the organisation's products and services- Develop go-to-market product positioning strategy and roadmaps for new and/or enhanced products and services- Determine product pricing and packaging strategies- Analyse market segments to develop new target...


  • Singapur, Singapore Sephora Digital SEA Pte Ltd Full time

    Position Senior Manager, Brand Partner Marketing Profile At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world...


  • Singapur, Singapore Sephora Full time

    Date: May 31, 2024 Location: Singapore, SG At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the...


  • Singapur, Singapore Singtel Full time

    At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that...

  • Marketing Manager

    2 months ago


    Singapur, Singapore Portcast Full time

    Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. We are customer-obsessed and are constantly working to provide...


  • Singapur, Singapore Essity Full time

    Associate Marketing Activation Manager for Japan Market This job is supporting brand building for small brand or part of large brand in small local markets in line with global brand strategies, based in Japan. Supports the (Senior) Brand Manager to drive brand success in local markets, such as brand P/L and market sharedevelopment. He can own a small...


  • Singapur, Singapore Flintex Consulting Pte Ltd Full time

    As the Growth Marketing Manager, you will focus on the customer journey to devise and execute strategies to drive business growth in revenue and customer base across all digital channels. You will also manage and optimize digital marketing campaigns, from organic, paid and direct, ensuring maximum return on investment. This role demands a deep understanding...


  • Singapur, Singapore Aethir Full time

    Aethir is a leading technology company specializing in cutting-edge Artificial Intelligence (AI), pioneering Blockchain Gaming, and groundbreaking Decentralized Physical Infrastructure Networks (DePIN). With a relentless focus on innovation, we are dedicated to pushing the boundaries of what is possible and creating impactful solutions that shape the future...


  • Singapur, Singapore Flintex Consulting Pte Ltd Full time

    Job DescriptionAs the Growth Marketing Manager, you will focus on the customer journey to devise and execute strategies to drive business growth in revenue and customer base across all digital channels. You will also manage and optimize digital marketing campaigns, from organic, paid and direct, ensuring maximum return on investment. This role demands a deep...


  • Singapur, Singapore Koufu Full time

    As part of the Brand & Marketing team, you will be a vital member of the department, reporting directly to the Senior Brand and Marketing manager and working closely with the various internal stakeholders (Brand Owners).Key Responsibilities:-Brand KPIs and Goals, Marketing Guidance/Strategy Actively work with brand owner to develop strategic brand marketing...