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Marketing Campaign Strategist

2 months ago

Singapur, Singapore Singtel Full time

About Singtel

Singtel is a leading telecommunications company dedicated to empowering every generation through innovative technology and services.

Job Summary

We are seeking a dynamic and strategic Marketing Campaign Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing campaigns that drive business growth and customer engagement.

Key Responsibilities

  • Develop and execute marketing campaigns using marketing technology automation software and platforms to stimulate usage and engagement with in-base customers.
  • Develop effective real-time and batch campaigns to support key business drivers, including gross adds, churn save, and increase incremental uptake.
  • Leverage advanced data analysis and data visualization tools to ideate, analyze, personalize offers, and optimize campaigns' performance to achieve business goals.
  • Execute targeted data-driven decision-based upsell and cross-sell campaigns, enhancing customer engagement through personalized marketing strategies.
  • Manage the in-app rewards platform to drive higher engagement rates with the base.
  • Support campaign launches and post-launch with GTM plans, including memo creation, updating internal documents, SMS broadcasts, and customer complaints.

Requirements

  • Bachelor's degree in business, engineering, analytics, or similar fields.
  • 3-5 years of relevant experience in Customer Lifecycle Management or Customer Value Management.
  • Proficient in SQL, Tableau, Power BI, or other data tools.
  • Proficient in using CLM Tools (Oracle marketing cloud, Knowesis, Salesforce, etc.).
  • Proficient in MS Office (Excel – Pivot table, v-lookup, formulas).
  • Experience in in-base campaign management.
  • Sharp analytical skills and strong business acumen.
  • Excellent stakeholder management skills.
  • Strong orientation to drive measurable results.

What We Offer

  • Flexible work arrangements.
  • Full suite of health and wellness benefits.
  • Ongoing training and development programs.
  • Internal mobility opportunities.

Join Our Team