Marketing Content Strategist

6 hours ago


Singapur, Singapore Singtel Full time
Job Title: Marketing Content Strategist

At Singtel, we're committed to empowering every generation through innovative marketing strategies. As a Marketing Content Strategist, you'll play a key role in developing and executing content marketing campaigns that drive engagement and conversion for our Enterprise clients.

Key Responsibilities:
  • Develop and execute content marketing strategies aligned with customer journeys and lifecycles to engage and generate qualified leads for conversion.
  • Plan, create, edit, and optimize a wide range of cross-LOB, solutions-centric content, including web landing pages, marketing emails, podcasts, and videos.
  • Collaborate with cross-functional teams to identify necessary data and research information for developing customer and industry insights to support content and marketing campaigns.
  • Evaluate and use owned, paid, earned, and other avenues to maximize distribution of assets to the right audience.
Requirements:
  • Minimum of 5-7 years of content marketing and communications experience in B2B technology/IT sector, tech start-ups, or similar.
  • Expert communicator with highly proficient English skills.
  • Familiar with martech tools and platforms, such as content and digital asset management, social listening tools, Google Analytics, and Adobe Experience Manager/Adobe Experience Cloud.
  • Understanding of project and agency management, effective relationships, and budget management.
About Singtel:

Singtel is committed to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of belonging, make meaningful impact, and grow both personally and professionally.

We're dedicated to creating a positive impact and a sustainable future for all. If you're passionate about marketing and innovation, and want to be part of a caring, inclusive, and diverse workforce, apply now to join our team



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