Marketing Content Strategist
6 hours ago
At Singtel, we're committed to empowering every generation through innovative marketing strategies. As a Marketing Content Strategist, you'll play a key role in developing and executing content marketing campaigns that drive engagement and conversion for our Enterprise clients.
Key Responsibilities:- Develop and execute content marketing strategies aligned with customer journeys and lifecycles to engage and generate qualified leads for conversion.
- Plan, create, edit, and optimize a wide range of cross-LOB, solutions-centric content, including web landing pages, marketing emails, podcasts, and videos.
- Collaborate with cross-functional teams to identify necessary data and research information for developing customer and industry insights to support content and marketing campaigns.
- Evaluate and use owned, paid, earned, and other avenues to maximize distribution of assets to the right audience.
- Minimum of 5-7 years of content marketing and communications experience in B2B technology/IT sector, tech start-ups, or similar.
- Expert communicator with highly proficient English skills.
- Familiar with martech tools and platforms, such as content and digital asset management, social listening tools, Google Analytics, and Adobe Experience Manager/Adobe Experience Cloud.
- Understanding of project and agency management, effective relationships, and budget management.
Singtel is committed to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of belonging, make meaningful impact, and grow both personally and professionally.
We're dedicated to creating a positive impact and a sustainable future for all. If you're passionate about marketing and innovation, and want to be part of a caring, inclusive, and diverse workforce, apply now to join our team
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