Marketing Campaign Manager
2 weeks ago
As a Marketing Campaign Manager at Careers@Gov, you will be responsible for developing and executing multi-channel campaigns to increase awareness of Singapore's attractiveness to international business executives and drive them to invest in or move to Singapore.
Your key responsibilities will include:
* Defining campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs
* Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives
* Socialising campaign strategy with internal stakeholders to obtain necessary approvals and informal buy-in
Campaign Execution and Optimisation
You will also be responsible for developing campaign assets, securing partnerships with event organisers and vendors, and regularly reporting campaign performance to internal stakeholders and management.
Other Responsibilities
In addition to campaign execution, you will support other campaign leads with planning and execution, and provide light brand governance and guardianship.
Requirements
To be successful in this role, you should have at least 5 years' integrated marketing experience, preferably in B2B or the public sector, and proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce.
You should also be able to deliver high-quality work with minimal intervention from your managers, influence internal and external stakeholders, and thrive in a fast-paced working environment with high complexity tasks.
We review applications and interview on a rolling basis, and applicants can expect to receive an application outcome within 8 weeks of application date. Only shortlisted candidates will be notified.
About Careers@Gov
Careers@Gov is the official careers website of the Singapore Government. We are committed to attracting, developing, and retaining top talent to drive the success of our organisations and contribute to the growth of Singapore's economy.
If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
What We Offer
As a Marketing Campaign Manager at Careers@Gov, you will have the opportunity to work on high-profile campaigns, develop your skills and expertise, and contribute to the success of our organisations.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.
If you are interested in this role, please submit your application, including your resume and a cover letter, to Careers@Gov.
We look forward to hearing from you
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