Marketing Manager, Campaigns

2 months ago

Singapur, Singapore Sephora Full time
Job Title: Assistant Manager, Campaigns & Retail

Sephora Singapore is seeking a strategic and detail-oriented Assistant Manager to lead the development and execution of our priority push campaigns, commercial campaigns, retail marketing initiatives, and trade marketing strategies.

Key Responsibilities:
  • Develop and execute comprehensive marketing campaigns that drive brand growth and enhance customer engagement.
  • Collaborate with senior marketing executives to execute strategic campaign touchpoints for in-store events and promotional marketing.
  • Develop and implement comprehensive communications plans, ensuring alignment across all Sephora-owned channels, including e-commerce and retail stores.
  • Oversee the seamless integration and execution of campaigns, coordinating closely with onsite management and retail operations.
  • Manage the procurement of gifts with purchase (GWP), from ideation to distribution.
  • Conduct post-mortem analysis to evaluate campaign effectiveness and identify improvement areas.
  • Direct retail marketing campaigns that align with overall brand strategies and business objectives.
  • Enhance customer engagement through meticulous management of retail touchpoints and innovative in-store marketing solutions.
  • Negotiate and manage partnerships with malls and brands to develop engaging in-store promotions and events.
  • Develop and maintain relationships with mall management and other retail partners to secure marketing support and drive traffic to stores.
  • Develop targeted marketing strategies for the Sephora ION Orchard flagship store, positioning it as a leader in innovation and customer experience, distinctly differentiated from other locations.
  • Monitor and analyse the performance of retail marketing campaigns and promotions to assess effectiveness and ROI.
  • Drive strategic collaborations and partnerships with brands to enhance product offerings and promotional activities.
  • Work closely with brands to align marketing efforts, ensuring that collaborations effectively support both Sephoras and partners strategic goals.
  • Develop and execute co-marketing strategies with key brands to maximize brand visibility and sales performance across channels.
  • Analyse market trends and consumer insights to tailor partnership strategies that resonate with target demographics.
Personal Attributes:
  • Possess a keen understanding of the beauty industry and current trends.
  • Be a strategic thinker with a creative mindset.
  • Be highly organized and detail-oriented.
  • Be resilient and adaptable in a fast-paced environment.
  • Demonstrate excellence in project & time management.
  • Have strong analytical skills, SQL and Google Analytics experience will be advantageous.

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