Marketing Manager
4 weeks ago
The Integrated Marketing team is part of EDB's Brand, Marketing and Communications (BMC) division. We oversee the Singapore business brand; coordinate EDB's advertising needs; and execute campaigns promoting Singapore's attractiveness as a destination to companies.
Key Responsibilities- Execute a multi-channel, thematic campaign to increase awareness of Singapore's attractiveness to international business executives, and drive these executives to invest in or move to Singapore.
- Define overall campaign objectives, messaging, target audience, user journeys, and success metrics/KPIs.
- Recommending an ideal channel mix across owned, earned, and paid channels to achieve campaign objectives.
- Develop campaign assets, including content, ads, and visuals.
- Securing and executing partnerships with event organisers, professional services providers, vendors, and other partners in service of campaign objectives.
- At least 5 years' integrated marketing experience, preferably in B2B tech or the public sector.
- Hands-on experience with paid media, social media, and search, either as a business user or as part of an agency.
- Proficiency in tools such as Adobe Analytics, Adobe Experience Manager, Google Analytics, Oracle Eloqua, and Salesforce.
- A degree in a relevant discipline such as marketing or mass communications.
- Candidates who can deliver high-quality work with minimal intervention from their managers.
- Candidates who can influence internal and external stakeholders, including many who are not marketing experts.
- Candidates who can thrive in a working environment with aggressive timelines and complex tasks.
- Candidates who can come up with, and follow through on, creative concepts that make a brand stand out from its competitors.
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