Asia Pacific Marketing Campaign Manager

6 days ago

Singapur, Singapore 01291 Citicorp Investment Bank (Singapore) Limited Full time
About the Role

We are seeking a highly skilled and experienced Marketing Campaign Manager to join our team in Singapore. As a key member of our Treasury and Trade Solutions (TTS) marketing team, you will be responsible for developing and executing global marketing campaigns across various channels, including email, social media, events, and digital.

Key Responsibilities
  • Develop and execute global marketing campaigns in partnership with product heads/teams and global marketing colleagues.
  • Develop client narratives/stories for both strategic and tactical priorities in partnership with cluster and global teams.
  • Monitor campaign performance and analyze results to optimize strategies and improve ROI.
  • Coordinate with cross-functional teams to ensure campaigns are executed effectively and on schedule.
  • Manage budgets and resources efficiently to maximize campaign effectiveness.
  • Track and report on key performance indicators to management/stakeholders.
  • Own the TTS APAC country event marketing schedules, maintaining a strong working relationship with country sales heads and management for forward planners, client segmentation.
  • Own social governance with the global marketing team, provide best practices, templates, communications, and more.
  • Adhere to the Banks Communications policy, TTS Communications Policy.
  • Support to strengthen the brand position for TTS with awards, thought leadership content, development of client case studies in collaboration with sales, marketing, and product partners.
  • Champion the SEISMIC rollout for Marketing – CMS.
  • Management of vendors, suppliers, and agencies from briefing to fulfillment and invoicing.
Requirements
  • Previous experience of handling similar roles.
  • 5-7 years' experience in digital marketing/social media marketing at a B2C or B2B brand.
  • Experience managing highly visible client engagement channels – events strategy.
  • Proven expertise as a cross-functional leader.
  • Deep working knowledge of social media best practices and proven experience executing campaigns across LinkedIn, Twitter, Instagram, Facebook, YouTube, Google, etc.
  • Experience writing creative and compelling copy with examples to show.
  • Passionate about digital technologies and platforms.
  • Self-motivated with strong team player disposition with an ability to develop effective working relationships across the organization and externally with vendors.
  • High level of accuracy and attention to detail.
  • Professional communication both written and verbal.
  • Ability to handle multiple projects and prioritize responsibilities.
  • Strong analytical and strategic thinking skills.
  • Transaction Banking, Payments environment, and/or Mar Tech will be desirable.
  • Ability to think strategically and handle end-to-end execution.
  • Candidates with communication experience from PR agencies or non-banking field are welcome to apply.
Education
  • Bachelors/University degree or equivalent experience.

We offer a dynamic and inclusive work environment, with opportunities for growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.

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