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Marketing Director, Campaigns and Retail

2 months ago

Singapur, Singapore Sephora Full time

About Sephora

Sephora is a global leader in beauty retailing, operating over 3,000 points of sale across the Americas, Europe, Middle East, and Asia. Our aim is to create the most loved beauty community in the world.

About Sephora South East Asia

Sephora South East Asia is a high-growth division of a leading global beauty retailer. Our teams run omni-channel retail businesses in Singapore, Thailand, Australia, and Malaysia, franchise operations in India and Indonesia, and ecommerce-only businesses in the Philippines, Hong Kong, and New Zealand.

About the Role

We are seeking a talented Senior Executive to lead the strategic planning and execution of marketing campaigns across retail and online platforms. As the Senior Executive in Marketing with a focus on Retail and Omni-Channel Campaigns, you will be responsible for optimising campaign performance, enhancing omni-customer experiences, and fostering cross-functional collaboration that contributes to top-of-mind awareness for Sephora Singapore.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies for retail and omni-channel campaigns, ensuring alignment with Sephora's overall business objectives.
  • Lead the planning of thematic and commercial campaigns across all channels, including ecommerce, social media, and in-store.
  • Oversee and manage the execution of omni-channel campaigns, ensuring seamless integration and alignment across online and retail platforms.
  • Coordinate with cross-functional teams to ensure cohesive messaging and execution of campaigns across Sephora-owned platforms.
  • Manage the procurement of gifts with purchase (GWP), from ideation and sourcing to ordering and coordination with Supply Chain for activation.

Retail Marketing

  • Support Sephora ION Orchard flagship store strategy and activations, including promotions and events.
  • Take ownership of all retail marketing initiatives, ensuring a superior customer experience at all retail touchpoints, including digital screens, in-store displays, and promotional signage.
  • Oversee and coordinate with external vendors and stores to execute Sephora-led events and out-of-home activations.
  • Collaborate with third-party and mall partners to drive store traffic and sales, securing marketing support for key campaigns and enhancing Sephora's retail presence.
  • Oversee the preparation and deployment of point-of-sale materials (POSM), ensuring timely and accurate execution in collaboration with external vendors.
  • Oversee weekly Marketing Action Box reports to brief the retail team on upcoming activations and ensure clear communication and alignment.
  • Performance Reporting and Operational Excellence
  • Conduct post-mortem reports to analyse the performance of omni-channel and retail campaigns, identifying opportunities for improvement and optimisation.
  • Maintain the Marketing Expense Tracker, raising purchase requisitions and purchase orders as needed, and working closely with Finance to track billbacks and ensure budget adherence.
  • Foster strong collaboration with marketing and brand peers, ensuring alignment and integration of efforts across teams.

Requirements

  • Attention to detail
  • Strong analytical skills, SQL and Google Analytics experience will be advantageous
  • Excellent written communication skills
  • Ability to work with tight deadlines
  • Demonstrate excellence in project and time management