Marketing Director

2 weeks ago

Singapur, Singapore COURTS SINGAPORE Full time

About the Role

Courts Singapore is seeking a highly skilled and experienced Marketing Director to lead our retail marketing efforts. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive sales and brand awareness.

Key Responsibilities

  • Develop and implement a retail marketing calendar that aligns with our annual business objectives and financial budgets.
  • Plan and execute all main ATL retail campaigns for the company, ensuring effective campaign analysis and measurement.
  • Maintain awareness of competitors' movements and stay competitive through market intelligence gathering.
  • Develop and train the marketing team in the competencies necessary to develop and execute our marketing strategies.
  • Prepare marketing budgets and promote key categories identified for the business.
  • Work closely with Press, Media, and Agency management to ensure deliverables are met.
  • Conduct campaign analysis and measurement of campaign success and possible efficiencies.
  • Review and Approve press scripts, taking into consideration factors such as legal and risk.
  • Create ATL campaigns, develop product introduction programs, and manage existing product portfolio.
  • Monitor marketing performance and stay up-to-date with the latest changes and trends in the related field and industry.
  • Provide insights and improvement actions for all digital channels, such as social, website, email marketing, affiliates, SEM, and display ads.
  • Coordinate with various marketing partners, agencies, and vendors to maximize campaign effectiveness.
  • Explore and recommend creative ways to reach out to the target audience and engage consumers through digital platforms.

Requirements

  • Minimum 8-10 years of experience in a similar marketing management role.
  • Extensive experience in agency management and creative development.
  • Knowledge of retail distribution channels and a retail background.
  • High level of business ethics and integrity, with a creative and innovative mindset.
  • Good communication skills, with the ability to manage campaigns within strict deadlines.
  • Highly numerate with a strong analytical ability.
  • Possess a keen eye for detail and excel within tight deadlines and fast-paced working environments.

About Us

Courts Singapore is a leading retailer in the region, offering a wide range of products and services to our customers. We are committed to providing excellent customer service and creating a positive shopping experience for our customers.

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