Senior Manager, Luxury Brand Management, APEC

JOB SUMMARY

Assist with the planning and pull-through of all Luxury Brand initiatives and programs relevant to APEC continent. Luxury Brands for this position refer to Reserve, The Ritz-Carlton, St. Regis and JW Marriott Collaborate with APEC Luxury Brand team to execute exceptional on-brand execution to sustain and elevate Marriott’s leading edge as the Luxury Brand Operator in APEC Execute on aligned Luxury Brand proof-points to drive brand awareness / reputation in APEC Support the delivery of strategic Brand plan and integration for Luxury openings (in some instances; conversion hotels) will be a key focus. Support the Senior Director, Luxury Brand Management & Marketing, APEC to drive stronger understanding and knowledge of what each luxury brand represents, and ultimately increase Brand equity. Work with regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance. Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable. Support and coordinate the work to ensure on-brand solutions for key stakeholders.
 

SCOPE

Responsible for the management of the luxury brands; as determined by the Senior Director, Luxury Brand Management & Marketing, APEC; . key project facilitation and integration across APEC & Luxury openings.

CANDIDATE PROFILE 
Education and Experience 

Hotel operations experience is strongly preferred.  Prior Luxury brand management experience and marketing knowledge is an advantage. Five or more years of management experience. International work experience preferred. Languages: Proficiency in English  Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must. Good presentation and communication skills Proven ability to work with a cross-functional teams in support of specific business priorities. Demonstrated ability to take complex projects and efforts from conception to successful execution. Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. Ability to simultaneously manage multiple projects. Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones). Strong team player and ability to foster relationships and collaborate across disciplines

CORE WORK ACTIVITIES 

Managing Projects and Priorities

Execute purposefully on the full-year marketing plan that prioritizes Brand presence and accomplish desired outcomes for the luxury brands. Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing. Provides support and assistance to other team members regarding MILUX projects to ensure timely completion of assignments. Analyze information and evaluates results to choose the best solution and solve problems. Think creatively and practically to develop, plan, and implement new Brand programming or initiatives. Provide recommendations to improve the effectiveness of processes or programs. Understand and meet the needs of key stakeholders, related to Brand management work. Supports achievement of performance goals, budget goals, team goals, etc.

Brand Strategy & Planning

Partner with key stakeholders on key openings and focus hotels within the Luxury brand portfolio Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment. Educate/communicate consumer insights  Represent the vision of the MILUX team at all times.

 Brand Performance & Development

Execute on global brand strategies while ensuring alignment to APEC and market specific objectives Assist in the effective pull-through and localization of new brand initiatives in APEC Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives

Operations & Culture

Assist to ensure regular brand updates and Brand education are communicated to the field and hotels. Work closely with Brand Activation + Standards team, properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs.  Support luxury onboarding processes and calendar for Brand Leader with General Managers and key stakeholders. Provide opening brand support for all new hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand. Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed.

MANAGEMENT COMPETENCIES 
Leadership

Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.  Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods. Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action. Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values. 

Managing Execution

Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members. Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required. Planning and Organizing  - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards. Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability 

Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others. Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges. Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
◦ Brand Management -The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
◦ Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
◦ Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
◦ Reading Comprehension – Understands written sentences and paragraphs in work related documents.
◦ Writing - Communicates effectively in writing as appropriate for the needs of the audience.
 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

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