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Director, Luxury Brand Management, APEC

3 months ago


Singapur, Singapore Marriott International Full time

JOB SUMMARY

  • Responsible to co-develop the APEC strategy and implement Luxury Brand initiatives and programs.
  • Collaborate with Brand Leaders at global headquarters, continent and regional resources to ensure on-brand execution that enhances brand health.
  • Align with global brand teams to enhance Brand proof-points and increase brand awareness in the APEC region.
  • Create a strategic Brand plan and integration for HALO openings to increase brand equity.
  • Consider the affiliation of award-winning Brands to Marriott Bonvoy travel program in all Brand activities.
  • Partner with various teams to enhance understanding of each brand and boost Brand equity.
  • Work with Marketing, Loyalty, DDO, F&B, and Development teams to drive efficient media plans for increased Brand awareness.
  • Collaborate with teams to ensure exceptional guest experiences that drive Brand preference and market share.
  • Activate relevant Brand Partnerships to strengthen Brand Positioning.
  • Oversee Brand photography, contents, and assets in the continent.
  • Act as the Brand Leader and coordinate on-brand solutions with key stakeholders.

CANDIDATE PROFILE

  • Hotel operations experience preferred.
  • Previous Lifestyle brand management experience and marketing knowledge advantageous.
  • Five or more years of management experience, including international work experience.
  • Proficiency in English required; proficiency in other Asian languages preferred.
  • Experience with global brand management team collaboration preferred.
  • Experience in managing budgets and strategic partners.
  • Strong presentation and communication skills.
  • Proven ability to lead cross-functional teams and execute complex projects.
  • Ability to think creatively, solve problems quickly, and manage multiple projects simultaneously.
  • Experience working in international markets and remote locations.
  • Ability to foster relationships and collaborate effectively.

CORE WORK ACTIVITIES

Managing Projects and Priorities

  • Collaborate with Luxury Brand Marketing team to develop a full-year marketing plan that prioritizes Brand presence.
  • Provide direction to team members on Luxury Brand projects for timely completion.
  • Analyze information, evaluate results, and provide recommendations for process improvement.
  • Develop and implement new Brand programming or initiatives.
  • Deliver strategic reporting and presentations as required.
  • Support performance goals and team objectives.
  • Ensure stakeholder needs are met.

Brand Strategy & Planning

  • Partner with key stakeholders on key openings and focus hotels.
  • Educate on brand strategy, positioning, and consumer insights.
  • Act as the advocate for all Luxury brands in the continent.

Brand Performance & Development

  • Implement global brand strategies in alignment with APEC objectives.
  • Localize new brand initiatives in APEC region.
  • Monitor brand performance, develop actions for brand and continent objectives.

Operations & Culture

  • Communicate brand updates and education to field and hotel teams.
  • Ensure on-brand implementation of brand standards and procedures.
  • Manage brand education sessions for General Managers and stakeholders.
  • Provide brand support for new hotels and maintain brand critical path documents.
  • Plan for off-strategy hotels as directed by Brand VP.

Style & Design

  • Ensure brand strategy is executed in design for projects.
  • Work with teams to deliver on-brand experiences in various aspects.
  • Provide guidance on design aspects and execute flawlessly.

Sales

  • Coordinate brand and Sales approach with Sales Teams.
  • Develop best practices for consumer events.
  • Align priorities with brand goals and advocate for customer needs.
  • Provide up-to-date brand information for effective sales strategies.

Growth & Development

  • Support Development in engaging potential new owners with brand strategies.
  • Produce resources and conduct brand immersions to secure on-strategy projects.

MANAGEMENT COMPETENCIES
Leadership

  • Communication - Conveys information effectively through various methods.
  • Leading Through Vision and Values - Keeps the organization's vision and values in decision making.
  • Managing Change - Initiates and manages the change process effectively.
  • Problem Solving and Decision Making - Identifies issues, develops solutions, and makes decisions.
  • Professional Demeanor - Exhibits behaviors that command respect and convey confidence.
  • Strategy Development - Develops and executes business plans for positive results.

Managing Execution

  • Building a Successful Team - Builds and sustains team cohesion and engagement.
  • Strategy Execution - Ensures successful execution of business plans.
  • Driving for Results - Sets high performance standards and takes proactive actions to achieve goals.

Building Relationships

  • Customer Relationships - Develops relationships based on customer needs and company standards.
  • Global Mindset - Supports diverse perspectives and drives innovation.
  • Strategic Partnerships - Establishes collaborative relationships internally and externally for business success.

Generating Talent and Organizational Capability

  • Organizational Capability - Adapts work processes to support organizational goals.
  • Talent Management - Provides guidance for individual development.

Learning and Applying Professional Expertise

  • Technical Acumen - Utilizes professional skills to manage business operations and solve challenges creatively.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.