![Marriott International](https://media.trabajo.org/img/noimg.jpg)
Senior Director, Luxury Brands
2 weeks ago
- Develop strategic overview including planning and pull-through of all Luxury Brand management & marketing initiatives relevant to APEC continent. Luxury Brands include Reserve, The Ritz-Carlton, St. Regis, and JW Marriott.
- Partner with Luxury Brand Leaders at global headquarters, continent, and regional/area resources to ensure exceptional on-brand execution, sustaining Marriott's leading edge as the Luxury Brand Operator in APEC.
- Align consumer-facing messaging with global and continent brand teams to drive brand reputation.
- Localize brand expression in APEC markets through various marketing efforts.
- Collaborate on Luxury Brand proof-points for increased brand awareness in APEC.
- Create a strategic Brand plan for Luxury openings, focusing on integration.
- Ensure alignment of all Brand activities with Marriott Bonvoy travel program ties.
- Collaborate with various teams to enhance understanding and increase Brand equity.
- Implement efficient media plans for long-term brand awareness and reputation boost.
- Work with operations teams to deliver exceptional guest experiences and drive Brand preference and market share.
- Develop marketing programs to continuously enhance brand awareness and performance.
- Activate relevant Brand Partnerships to strengthen Brand positioning and equity.
- Oversee Brand photography, contents, and assets in continent.
- Lead and coordinate on-brand solutions with key stakeholders.
Responsible for managing & marketing luxury brands in APEC:
- Luxury brands APEC
- Key project facilitation and integration across APEC
- Liaison between global, continent, and regional operations and Brand marketing teams
- Luxury openings
CANDIDATE PROFILE
Education and Experience
- Preferably, experience in hotel operations
- Advantageous to have prior Luxury brand management experience and marketing knowledge
- 8+ years of management experience, including international work experience
- Proficient in English and Chinese
- Experience in collaboration with global brand management team
- Proficient in budget management
- Experience in managing strategic partners, agencies, and vendors
- Strong presentation and communication skills
- Demonstrated ability to lead cross-functional teams
- Proven track record in project management from conception to execution
- Ability to think creatively and problem-solve efficiently
- Experience in managing multiple projects simultaneously
- Strong team player with ability to collaborate across disciplines
Managing Projects and Priorities
- Collaborate to develop a comprehensive marketing plan for Luxury brands
- Provide direction and support to team members for project completion
- Analyze information to solve problems creatively
- Deliver strategic reporting and presentations as needed
- Provide recommendations for process improvements
- Meet the needs of key stakeholders and support team goals
Brand Strategy & Planning
- Collaborate on key openings and focus hotels within the Luxury brand portfolio
- Educate on brand strategy, voice, and competitive environment
- Lead strategic Brand partnerships for desired outcomes
- Advocate for Luxury brands in continent
Brand Performance & Development
- Implement global brand strategies aligned with APEC and market objectives
- Localize new brand initiatives in APEC
- Monitor brand performance and collaborate with cross-functional teams for brand and continent objectives
Operations & Culture
- Communicate brand updates and education to field and hotels
- Ensure on-brand implementation of operating standards and procedures
- Manage luxury onboarding processes and support new hotels
- Provide guidance for brand-related critical path documents for openings and conversions
- Plan off-strategy hotels as directed by Brand VP
Style & Design
- Ensure brand strategy execution in design projects
- Collaborate to deliver on-brand guest experiences across various areas
- Guide design aspects for sensory experience programming
Marketing & PR
- Develop and execute brand marketing programs
- Execute customer-facing brand communications
- Develop brand partnerships for enhanced guest experiences
Sales
- Coordinate brand and Sales approach with Sales Teams
- Develop luxury brand consumer events with B2B teams
- Align priorities with brand goals and advocate for customer needs
- Provide relevant brand information for effective sales strategies
Growth & Development
- Partner with Development for brand immersion and strategy support
- Produce toolkits and resources for development marketing
MANAGEMENT COMPETENCIES
Leadership
- Communicate effectively
- Lead through vision and values
- Manage change effectively
- Solve problems and make decisions
- Exhibit professional demeanor
- Develop business strategy
Managing Execution
- Build successful teams
- Ensure successful strategy execution
- Drive for results
Building Relationships
- Develop customer relationships
- Support global mindset
- Establish strategic partnerships
Generating Talent and Organizational Capability
- Evaluate and adapt work processes for organizational needs
- Provide guidance for talent development
Learning and Applying Professional Expertise
- Use technical acumen in daily operations
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