Branding Director, Level Infinite

6 months ago

Singapur, Singapore Tencent Full time

Responsibilities:

Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.

We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

We are seeking a charismatic Brand Marketing Director to drive our brand vision and lead Level Infinite's brand equity building across the globe.

What you will do:

You’ll be leading our Level Infinite Brand marketing strategy from setting brand vision, brand positioning and global campaign roadmap to the go-to-market execution – this include but not limited to - Key industry events strategy and execution, maximize our Level Infinite channels to amplify our game campaign beats, centralized Merchandising opportunity…

You’ll articulate our brand strategy for each target audience (B2B, B2C and internal employees)

Acting as the central point of contact you will facilitate information flow and work collaboration among different regions and teams. Ensure the successful global release of the project.

Allocating publishing resources effectively, including human and budget resources across various regions and functions. Implement data driven and efficient management practices to enhance project efficiency and data performance

Coordinating with cross functional s teams at Tencent and with external partners/agencies ensuring our projects progress to successful completion. Together, we will help our partner studios deliver great games

Being accountable for achieving key performance indicators (KPIs) including brand awareness, Level Infinite Pass subscribers and retention rates as well as other metrics related to our events or campaign beats

Leveraging all our studios great games and working with internal teams across the globe, including frequent international travel.

Driving quality in a collaborative and constructive way.

Designing and run market and consumer research studies to identify and measure market opportunities and define brand positioning.

Establish effective processes are in place for project tracking

Developing strong relationships to establish and maintain a reliable and timely flow of information and materials to all parties as necessary.

Analyzing competitive products and brands to make recommendations to senior management.

Requirements:

10+ years’ brand marketing, product management, or equivalent experience.

Proven track record of building large successful video game brands that resonate globally.

An excellent understanding of what is required to build and deliver high performing video games to market

Understanding and experience of corporate brand building is a plus

A passion for games and a keen eye for market trends and data. Demonstrate the ability to identify and capitalize on channels or market opportunities effectively.

An open and flexible mindset, with strong collaboration and communication skills.

Able to work on projects with some ambiguity

Excellent English language proficiency, both written and spoken, to serve as a working language.

Possess cultural awareness for both Chinese and Western cultures.

Exhibit a strong sense of responsibility, self-drive, and exceptional problem-solving abilities.

Be resilient to pressure and capable of managing work across different time zones.

Prior experience in large-scale multinational projects is preferred.

Work Location: Singapore

Relocation support will be provided to selected candidates from other regions.

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