Growth & Brand Director

3 weeks ago

Singapur, Singapore IPID Full time

What is our vision?

Know Your Payee. At iPiD, we envision a world where every payment is seamless, secure, and trustworthy. Our mission is to ensure that every transaction reaches its rightful recipient, fostering confidence and efficiency in financial exchanges globally. Through a single, streamlined integration, we empower banks, payment systems, fintechs, and corporates with robust pre-payment verification services, enhancing operational efficiency, regulatory compliance, and peace of mind for providers and their clients worldwide.

Who are we?

iPiD is a fast-growing fintech startup, founded by a global team of industry veterans from iconic organizations like SWIFT and Thomson Reuters. Supported by leading investors such as Monk's Hill Ventures, Jungle Ventures and Saison Capital, and guided by an advisory team featuring C-suite leaders from Microsoft, Commonwealth Bank, and the Bill & Melinda Gates Foundation. With a presence across key cities—including Singapore, Hanoi, Kuala Lumpur, Mumbai, Amsterdam, Brussels, Paris, London, New York, and Dubai - our team combines global expertise with local insights to ensure every transaction is verified, accurate, and effortless.

What are we looking for?

A visionary marketer to own and drive our end-to-end marketing strategy, to scale our fintech products with bold campaigns and cutting-edge brand initiatives globally. You’ll lead high-impact projects across digital, events, PR, and partnerships while collaborating with Product, Sales, and Leadership to align marketing with business growth. A creative hustler who thrives in a fast-paced startup environment, passionate about storytelling, data-driven, and ready to build from zero to one, this is your stage With a track record in B2B marketing, fintech, or SaaS, you’ll execute and build out the foundation for our future marketing organization.

This is a full-time position that reports directly to the Chief Commercial Officer.

Core Responsibilities:

  • Own the end-to-end marketing strategy, from growth campaigns to brand development, to scale iPiD’s products
  • Design and execute high-impact initiatives that drive customer acquisition and retention
  • Build and manage all marketing channels, campaigns, content, and experiments, from digital, events to partnerships and PR — be the go-to person for getting things done
  • Work closely with Product, Sales, and Leadership to align growth efforts with business goals
  • Set the foundation for our future marketing organization and mentor team members as the company scale
  • Collaborate with the Leadership and People team on internal communication, merch and activities
  • Establish and maintain relationships with industry influencers and stakeholders

Requirements

  • Min. 8 years of experience in B2B marketing, SaaS in financial services, fintech or technology
  • A visionary marketer who thrives on building and scaling, making a meaningful impact to the business
  • A hustler with grit, rolling your selves up to get things done. A reliable and resourceful team member.
  • An exceptional communicator with the ability to build rapport and trust across teams and stakeholders.
  • Demonstrated abilities in leadership and people management; you will lead by example.
  • Data-driven, familiar with automation and digital marketing tools and analytics platforms
  • Contrarian, creative with a passion for storytelling and brand development
  • Ability to work independently and collaboratively in a fast-paced, globally distributed startup environment.
  • Fluency in English is required; additional languages are a plus.
  • Have the authorisation to work in Singapore

Benefits

What do we offer?

You will work with a team of world-class fintech and payments veterans to shape up the future of payments, and will also have:

  • Excellent growth opportunities in global payment services technology
  • Flexible and collaborative work environment
  • Competitive salary
  • Employee Stock Options plan
  • Discretionary performance bonus
  • Medical protection allowance
  • Laptop and accessories

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