Senior Manager, Brand Portfolio Activation and Standards, APEC
2 weeks ago
JOB SUMMARY
The Senior Manager of Brand Portfolio Activation and Standards is responsible for:
- Strategic planning, activation, and execution of multi-brand projects
- Ensuring brand standards relevance for APEC
- Differentiating on-brand products from others in the continent
This role involves collaborating with stakeholders in global and continent brand management, operations teams, and various departments to deliver desired outcomes and minimize duplicate work within the team.
SCOPE
Responsible for managing brand portfolio work as directed by the VP through:
- Facilitating key projects across APEC
- Acting as a liaison between global and continent brand management and operations
- Being a subject matter expert on continent guest experience branded products
CANDIDATE PROFILE
Education and Experience
- Strongly prefer hotel operations experience
- Prior luxury brand operations experience is advantageous
- Five or more years of above property management experience, with international work experience preferred
- Proficiency in English required; proficiency in reading and writing other Asian languages strongly preferred
- Experience in collaboration with global brand operations team is preferred
- Proven ability in managing and directing partners, agencies, and vendors
- Excellent presentation and communication skills
- Ability to lead cross-functional teams and complex projects
- Quick problem-solving and creative thinking skills
- Strong teamwork and relationship-building abilities
CORE WORK ACTIVITIES
Managing Projects and Priorities
- Setting goals and plans, organizing work scope as defined by the VP
- Providing advice to brand management teams on product execution and standards
- Analyzing information, evaluating results, and solving problems
- Developing new brand portfolio initiatives
- Delivering strategic reporting and presentations
- Improving processes and programs
- Meeting stakeholder needs and achieving goals
Brand Strategy & Planning
- Collaborating on priority brands and projects
- Educating on-brand product strategy and standards
- Advocating for brand standards compliance
Brand Performance & Development
- Implementing global brand strategies while aligning with APEC objectives
- Supporting new brand initiatives localization in APEC
- Ensuring on-brand products and guest journey delivery
- Monitoring brand performance and developing action plans
Operations & Culture
- Communicating brand operations and standards
- Working with regional operations for on-brand implementation
- Providing brand support for new hotels
Style & Design
- Guiding design-related aspects of guest experience programming
- Engaging with teams to execute operational design
MANAGEMENT COMPETENCIES
Leadership
- Adaptability, Communication, Problem Solving, and Decision Making, Professional Demeanor
Managing Execution
- Building and Contributing to Teams, Driving for Results, Planning and Organizing
Building Relationships
- Coworker Relationships, Customer Relationships, Global Mindset
Generating Talent and Organizational Capability
- Talent Management
Learning and Applying Professional Expertise
- Applied Learning, Business Acumen, Technical Acumen
Marriott International is an equal opportunity employer committed to diversity and inclusivity.
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