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Brand Marketing Specialist

1 month ago

Singapur, Singapore TikTok Full time
Job Title: Brand Product Marketing

At TikTok, we're looking for a talented Brand Product Marketing professional to join our team. As a key member of our Global Monetization Product & Technology team, you'll play a crucial role in developing world-leading tech solutions for ads creative production, interpretation, and optimization.

Responsibilities:
  • Develop brand creative gameplay in key regions and industries, exploring product demand and promoting the deep integration of creative supply and Ad Placement strategy.
  • Collaborate with teams such as advertising products/marketing science/Line of Business to iterate high-quality brand creative marketing standards and establish a practical and effective brand marketing methodology.
  • Form a product GTM strategy, create benchmark cases, and gradually achieve large-scale growth, enhance market awareness, and influence.
  • Coordinate internal resources, develop new cooperation models, complete product documentation, function development, and data analysis follow-up.
  • Master market information and competing product dynamics, and optimize related product functions.
  • Data management and analysis, according to business goals, manage and improve the relevant data establishment of both supply and demand sides, and guide project decision-making through Data Analysis.
Requirements:
  • 3 years of experience in brand marketing/product operation/creative ecology, understanding of overseas brand Ad Placement or overseas brand marketing gameplay is preferred.
  • Strong communication and coordination skills, problem decomposition skills, project management skills, and data analysis skills.
  • Able to quickly grasp core information and key points, identify risks and problems, and promote all relevant parties to solve problems and achieve goals.
  • Strong learning ability, self-motivation, adaptability, and a global perspective.
Preferred Qualification:
  • Capable of seamless communication with global organizations, achieving consensus, and promoting cooperation.