Brand and Digital Marketing Manager
4 weeks ago
Job Title: Brand and Digital Management Specialist
Job Summary:
The Brand and Digital Management Specialist will play a key role in supporting the SMB team in developing and implementing digital campaigns and initiatives to drive business growth in Asia Pacific. This role will also be responsible for managing the UPS brand in the APAC region, ensuring consistency and alignment with global brand guidelines.
Key Responsibilities:
- Provide analytical support to the SMB team, including data collection, analysis, and interpretation to inform business decisions.
- Develop and maintain dashboards to visualize key performance indicators (KPIs) relevant to SMBs, including customer acquisition cost, lifetime value, retention rates, and market share/opportunity.
- Work with internal stakeholders to update and develop content on ups.com, including banner calendar planning and creation of assets such as imagery and copywriting for online banners.
- Report results to internal stakeholders and provide regular tracking and analysis of performance and actionable tactics to optimize channel performance.
- Formulate and execute paid advertising campaigns aligned to business objectives and achieve a positive ROI, working with multiple stakeholders across Product, Digital Engagement, Digital Experience, and Go-to-Market teams.
- Act as a liaison between Corporate-engaged vendors and local country teams to drive overall organizational objectives and goals for Paid Search.
- Track and manage budget for all digital campaigns, including Paid Search, Programmatic Display, and Social Advertising.
- Serve as a contact point for all brand requests in Asia Pacific and China (internal & external), partnering with Corp Brand and Legal teams to ensure brand approval process gaps are addressed according to business needs and adhere to branding guidelines.
Requirements:
- Minimum Bachelor's degree in Communications or Marketing.
- Minimum 2 years of relevant working experience in Marketing Communications or related field, with prior experience and knowledge in dealing with Logistics products and services advantageous.
- Proficient in Microsoft Office (Word, PPT, Excel, Access, PBI), Google Analytics, and/or Adobe Analytics.
- Prior project and stakeholder management skills, with ability to manage and track project development to ensure all timelines are met and hold functional stakeholders accountable for their responsibilities and deliverables.
- Excellent written and verbal communication skills, with ability to craft engaging and compelling advertising and/or banner copies.
- A self-starter and motivated individual.
Employee Type: Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
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